Senior Creative Strategist

Senior Creative Strategist (Design & Development) leads end-to-end strategy for client websites and digital presence from discovery and positioning through UX story flow, content architecture, and channel strategy for social and paid/organic marketing. You translate business goals into clear creative direction and delivery plans that designers, developers, and content creators can execute - while owning senior-level client communication and stakeholder management.

What We Offer / Remuneration

• 65,000-80,000 INR

Responsibilities

Client leadership & communication

Lead discovery workshops and stakeholder interviews to clarify goals, audience, positioning,

constraints, and success metrics.

Own senior client communication: align stakeholders, manage expectations, and drive decisions with

clear documentation.

Translate ambiguity into crisp strategy briefs and scopes that reduce rework and prevent scope creep.

Website creative development strategy

Define objectives and conversion intent by page; create or validate sitemap, information architecture,

and key user journeys.

Set creative direction across tone, visual storytelling, interaction patterns, and brand consistency - with

UX/UI.

Partner with development to ensure feasibility, measurement readiness, and high-quality

implementation.

Content strategy & story flow

Build messaging frameworks: value proposition, differentiators, proof points, and voice/tone

guidelines.

Design page-level story flow (hero to credibility to conversion) with clear CTAs and supporting

modules.

Define content requirements and coordinate creation with writers, designers, and client stakeholders.

Client-specific social and digital marketing strategy

Create channel strategy and content pillars; define campaign themes, cadence, and KPI targets per

client.

Provide creative direction for reels, carousels, and ads (hooks, scripts, concepts, CTAs) aligned to the

buyer journey.

Iterate using performance insights; align landing pages, offers, and tracking with measurable

outcomes.

Project and delivery leadership

Own the strategy workstream plan: milestones, dependencies, approvals, and risk management.

Coordinate cross-functional execution (design, dev, content, marketing) with clear briefs and decision

logs.

Spot delivery risks early and propose solutions that protect timelines and quality.

Team leadership & quality

Mentor junior contributors and set standards for briefs, messaging, and story flow quality.

Contribute to playbooks and repeatable strategy processes for the studio.

Typical deliverables

Discovery summary and strategy brief (goals, audience, positioning, success metrics).

Sitemap, page intent map, and key user journeys.

Messaging framework and content/story flow per core page and landing page.

Social strategy: pillars, channel mix, cadence, campaign themes, and KPI plan.

Creative direction for content production (reels scripts, carousel outlines, ad concepts).

Measurement notes: KPIs, reporting cadence, and iteration plan.

Qualifications

7+ years in creative strategy, brand/content strategy, digital marketing strategy, or similar (agency,

studio, or in-house).

Proven experience leading website strategy end-to-end with designers and developers (IA, UX

narrative, conversion intent).

Strong client leadership: facilitation, presentation, expectation management, and senior stakeholder

communication.

Solid working knowledge of SEO basics, analytics, and conversion best practices

(measurement-minded strategy).

Excellent writing and structuring skills - you can turn complexity into clear briefs and story flows.

Core competencies

Strategic thinking: connects brand, UX, and marketing to business outcomes.

Communication: clear facilitation, strong writing, confident presentations.

Project leadership: owns timelines, approvals, and cross-team coordination.

Creative direction: guides teams with clarity and protects quality standards.

Data awareness: uses performance signals to iterate and improve outcomes.

Success metrics (what great looks like)

Faster approvals and reduced revisions through clearer scopes, briefs, and decision-making.

Better website outcomes (qualified leads, bookings, revenue, engagement) with measurable

performance tracking.

Consistent brand messaging across website and social, aligned to the buyer journey.

On-time delivery for the strategy workstream across multiple accounts.

Reporting & collaboration

• Reports to COO, Head of Strategy, and Founders
• Key partners: Account management, UX/UI design, development, copy/content, performance marketing.