Senior Creative Designer

We are looking for a Senior Creative Designer who will primarily focus on YouTube and Instagram thumbnails. Someone who understands that a thumbnail is not decoration, but strategy.

You will own how AIMs video content shows up visually across platforms. This means crafting thumbnails that are distinctive, intelligent, and unmistakably AIM- Designs that spark curiosity rather than just rely on clickbait tropes.

You will work closely with video, and social teams to translate ideas, narratives, and insights into bold visual frames that stand out in crowded feeds.

What Youll Do

Thumbnail Design & Visual Storytelling

• Conceptualize and design high-impact YouTube and Instagram Reel thumbnails that drive clicks while maintaining editorial integrity.
• Develop visual hooks using composition, typography, color, symbolism, and restraint - not clichs.
• Translate complex topics (AI, data, policy, business, research) into simple, striking visual ideas.
• Design thumbnails that work at small sizes, across devices, and within algorithm-driven environments.

Creative Direction & Brand Consistency

• Evolve and uphold AIMs thumbnail and video visual language, ensuring every asset feels premium, intentional, and on-brand.
• Push beyond news-style visuals to create a distinct editorial thumbnail system unique to AIM.
• Ensure consistency across series, shows, and recurring formats while still allowing room for experimentation.

Collaboration & Ideation

• Partner closely with video editors, producers, writers, and social teams to understand context, tone, and narrative intent.
• Contribute ideas earlysometimes shaping the visual angle before the video is finalized.
• Present concepts confidently and iterate quickly based on performance data and feedback.

What Were Looking For

Experience & Portfolio

• 3-5 years of professional experience in graphic design, preferably with strong digital / media / content-led work.
• A portfolio that demonstrates exceptional thumbnail, poster, or editorial cover design.
• Clear evidence of conceptual thinking - not just execution.

Skills

• Expert proficiency in Adobe Photoshop, Illustrator, and related tools.
• Strong command of typography, layout, color theory, hierarchy, and visual balance.
• Ability to design for speed without sacrificing craft.
• Familiarity with AI-assisted design tools is a plus - but taste comes first.

Mindset

• You care deeply about originality and restraint.
• You understand that great thumbnails tease ideas - they dont explain everything.
• You can defend your design choices, but youre equally open to iteration.
• Youre comfortable juggling multiple projects in a fast-moving editorial environment.

If you believe, you fit the above - Reach out to us and well take it forward.