Senior Copywriter

Senior Copywriter

Location: Kolkata

Experience Required: 56 years

Industry Preference: Interior Design / Architecture / Building Materials / Luxury Brands / Ad Agency

About Vivre Panels

Vivre Panels is a premium surface and panel brand catering to architects, interior designers, dealers and design-forward homeowners. We believe materials shape experiences and storytelling shapes perception.

Role Overview

We are looking for a strategic and detail-oriented Copywriter who can translate material innovation and design philosophy into compelling narratives across digital, print, exhibitions, and brand communication.

Key Responsibilities

• Develop brand-aligned copy for:
• Brochures, catalogues, and product decks
• Website, landing pages
• Social media campaigns
• Exhibition creatives and installations
• Email marketing campaigns
• Craft long-form storytelling around collections, materials, and design inspirations
• Work closely with the design and marketing team to conceptualize campaign ideas
• Maintain tone consistency across all communication
• Write B2B and B2C - focused content for architects, dealers, and partners
• Assist in brand messaging, taglines, and campaign positioning

Required Skills & Expertise

Writing & Strategic Skills

• Strong conceptual thinking
• Ability to write for luxury / premium audiences
• Understanding of design vocabulary
• SEO fundamentals (Copy Perspective)

What You Must Know

• How to write for both aspirational B2C and technical B2B audiences
• Basic understanding of architecture and interior design ecosystem
• Exhibition and event communication formats
• LinkedIn-focused professional tone writing

Kindly share your "portfolio/35 samples of your best work (ads, website copy, campaigns, scripts) - with us on hrm@vivrepanels.com.