Senior Copywriter

About us -

Aliens Tattoo is Indias most influential culture-led tattoo and art brand, and a category creator in how tattooing is experienced, respected, and scaled.

Founded with the belief that tattooing is not just a service but a transformational art form, Aliens Tattoo has grown into a multi-city ecosystem spanning premium tattoo studios, education, digital products, and community-driven platforms.

Today:

• We are valued at 350+ Cr
• We operate across multiple cities in India
• We are powered by 160+ artists, creatives, technologists, and operators
• We lead the conversation at the intersection of art, culture, self-expression, and business

Aliens Tattoo didnt follow a category we built one.

From studio design and hygiene standards to storytelling, education, and community, weve consistently raised the bar for what tattooing can mean in modern India

Role Overview

We are looking for a highly creative, concept-driven Copywriter who will lead copy under the Creative Head and play a key role in shaping brand language, campaign ideas, and storytelling.

This role is for someone who thinks in ideas first, words second someone who understands that great copy is as much about what you dont say as what you do.

You will help define how Aliens Tattoo sounds, feels, and speaks across platforms.

What Youll Work On

• Campaign lines and big ideas
• Brand language and tone evolution
• High-impact ad copy (digital + print)
• Headlines, CTAs, and microcopy
• Social-first storytelling
• Select long-form narratives where depth is required

Core Responsibilities

Copy & Language Craft

• Write sharp, high-impact copy for:
• Campaigns
• Ads
• Social media
• Landing pages
• Headlines and CTAs
• Create copy that is emotionally resonant, culturally relevant, and brand-true
• Deliver language that works both for brand and performance, without dilution
• Edit and refine copy for clarity, rhythm, and intent

Thinking, Conceptualising & Brand Voice

• Translate creative briefs into strong ideas and narratives
• Collaborate closely with the Creative Head in campaign ideation
• Help evolve and protect the brands voice and tonality
• Contribute to storytelling frameworks and content themes
• Ensure consistency of language across all touchpoints

What This Role Is NOT

• Not an SEO writing role
• Not a content factory job
• Not a write whatever the brief says position
• Not corporate or jargon-heavy copywriting

This role demands taste, restraint, and originality.

Ideal Candidate Profile

Experience

• 5+ years of copywriting experience
• Background in creative agencies or strong in-house brand teams
• Experience working on campaign-led brand communication
• Exposure to fast-paced, idea-driven environments

Skill & Taste Bar (Non-Negotiable)

• Excellent command over language
• Strong sense of rhythm, tone, and emotional nuance
• Ability to write both bold and subtle copy
• Comfort with minimal, poetic, or provocative lines
• Can clearly explain why a line works

Mindset We Care About

• Thinks deeply before writing
• Curious about culture, art, psychology, and people
• Confident but open to feedback
• High ownership of language quality
• Hungry to create meaningful, standout work

Portfolio Is Mandatory

Your portfolio should showcase:

• Campaign lines
• Ad copy
• Brand storytelling
• Range + originality
• Clarity of thinking