Senior Content Writer

Position- Senior Content Writer

Experience- 8 to 10 Years

Job location- Pune (Hybrid)

Key Skills:

•     Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field; Master’s degree preferred.

•     8 to 10 years of experience in content writing, with a proven track record of producing high-quality, engaging content in a professional setting.

•     Exceptional writing, editing, and proofreading skills, with a strong command of grammar, style, and tone.

•     Ability to write for diverse audiences and adapt content for different formats and channels.

•     Experience with SEO principles and best practices, including keyword research and on-page optimization.

•     Strong research skills, with the ability to gather and synthesize information from various sources to create well-informed content.

•     Excellent organizational and project management skills, with the ability to manage multiple content projects and deadlines simultaneously.

•     Proficiency in content management systems (CMS), such as WordPress, and familiarity with analytics tools (e.g., Google Analytics).

•     Ability to work independently and as part of a team, collaborating effectively with colleagues from different departments.

•     Creative thinking and problem-solving skills, with a proactive approach to content development and innovation.

•     Strong attention to detail, ensuring accuracy and consistency in all content produced.

•     Ability to provide constructive feedback and mentor junior writers, fostering a collaborative and high-performing content team.

•     Familiarity with digital marketing strategies, including social media, email marketing, and content marketing.

•     Knowledge of industry trends, emerging content formats, and best practices in content creation and distribution.

•     Strong interpersonal and communication skills, with the ability to interact effectively with internal stakeholders and external contributors.

•     High level of adaptability and a willingness to embrace new challenges and opportunities in content creation.

Roles & Responsibilities:

·       Develop and produce high-quality, engaging, and original content across various formats, including blogs, white papers, case studies, articles, newsletters, social media posts, and web content.

·       Collaborate with stakeholders to understand content needs, align content strategies with business objectives, and create compelling narratives that support marketing campaigns and product launches.

·       Conduct thorough research on industry-related topics, staying up-to-date with the latest trends, technologies, and best practices to ensure content relevance and authority.

·       Create content that adheres to SEO best practices, including keyword research and optimization, to enhance organic search visibility and drive traffic to the company’s digital assets.

·       Develop and maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s messaging and positioning guidelines.

·       Lead the content creation process from ideation to publication, including writing, editing, proofreading, and final approval, ensuring accuracy, clarity, and coherence.

·       Manage the editorial calendar, coordinating with stakeholders to plan content topics, schedules, and deadlines, and ensuring timely delivery of high-quality content.

·       Work closely with the design team to create visually appealing and effective content, including infographics, eBooks, and multimedia materials, to enhance reader engagement and comprehension.

·       Collaborate with subject matter experts (SMEs) and internal stakeholders to gather insights, validate information, and develop content that showcases the company’s expertise and thought leadership.

·       Review and edit content produced by other team members or external contributors, providing constructive feedback and ensuring adherence to style guides and quality standards.

·       Utilize analytics tools to measure content performance, generate insights, and refine content strategies based on data-driven findings, optimizing for engagement, conversions, and other key metrics.

·       Develop and execute content strategies that support lead generation, customer acquisition, and retention, tailoring content to different stages of the buyer’s journey.

·       Mentor and guide junior content writers, providing support, feedback, and training to enhance their writing skills and ensure consistency and quality in all content produced.

·       Collaborate with the social media team to create and distribute content that resonates with target audiences, drives engagement, and enhances the company’s online presence.

·       Identify and pursue opportunities for content repurposing, ensuring maximum value is extracted from existing content by adapting it for different channels and audiences.

·       Participate in brainstorming sessions, providing creative input and contributing to the development of content ideas and themes that resonate with the company’s target audience.