Senior Content Writer

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform built on the Official WhatsApp Business APIs. We help 150,000+ businesses and 10,000+ partners including ISVs, resellers, and affiliatesscale their customer engagement and drive revenue through intelligent automation and communication.

• Recognized as Metas Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024
• Over 4,000 Crores in revenue driven for clients
• Trusted by Indias top D2C, eCommerce , and enterprise brands

AiSensy is among Indias fastest-growing B2B SaaS startups, redefining how businesses connect with customers.

About the Role

Were looking for a high-taste, research-driven Senior Writer who can craft cinematic, emotionally intelligent, culturally sharp narratives across formats. You will write everything from digital ads to brand films, long-form documentaries, case studies, and short-form content for social.

You must deeply understand storytelling theory, consumer psychology, literature, and internet culture, and be able to convert insights and research into modern, compelling narratives.

This is a high-impact, creativity-first role for someone who can bring depth, originality, and strong writing craft to the AiSensy creative team.

Key Responsibilities

1. Write Digital Ads & Brand Story Scripts

• Create scripts for 6s, 15s, 30s, 45s digital ads
• Build engaging scenes, characters, and voiceovers
• Convert brand insights into powerful emotional moments
• Work with creative directors/cinematographers to turn scripts into shot-ready flows

2. Long-Form Narratives (Documentaries, Brand Films, Case Studies)

• Write structured, research-heavy scripts for YouTube and branded content
• Use storytelling frameworks (3-act, 5-act, story circle)
• Convert data, interviews, and raw insights into gripping stories
• Maintain factual integrity with emotional appeal

3. Short-Form Content Writing

• Write high-retention scripts for Reels, Shorts, TikTok-style content
• Craft thumb-stopping hooks and micro-narratives
• Optimize for pacing, payoff, and attention psychology

4. Deep Research & Insight Extraction

• Conduct investigative research on industries, culture, consumer behavior
• Extract insights from reports, articles, and interviews
• Build narrative angles and creative concepts from scratch
• Ensure originality and factual accuracy

5. Brand Voice & Psychology-Led Writing

• Adapt tone across brands, formats, and audiences
• Use cognitive biases and emotional triggers in storytelling
• Shape smart, modern brand narratives
• Understand audience motivations and craft messages that resonate

6. Cross-Team Creative Collaboration

• Work with directors, editors, designers, and producers
• Convert scripts into storyboard-ready versions
• Provide narrative direction during shoots and edits
• Maintain consistency across all creative outputs

Required Skills & Expertise

Storytelling & Writing

• Strong visual storytelling ability
• Understanding of storytelling theory: Heros Journey, Story Circle, Act structures
• Ability to write emotional, insight-driven, and cinematic narratives
• Command over literary devices (metaphor, rhythm, symbolism, subtext)

Ad Writing

• Prior experience writing digital ads, branded content, or films
• Ability to compress ideas into tight, powerful scripts
• Strong hook-writing ability

Research Skills

• Ability to convert complex topics into accessible stories
• Strong fact-checking discipline
• Investigative, curiosity-led research approach

Consumer Psychology

• Understanding of human behavior, cognitive biases, and emotional triggers
• Ability to write messaging that influences perception and action

Digital & Creative Literacy

• Awareness of contemporary internet culture and trends
• Understanding of short-form pacing and viral content mechanics
• Ability to switch writing tones (cinematic, witty, poetic, conversational, etc.)

Experience Level

24 years in one or more of the following:

• Creative agencies
• Production houses
• Journalism
• Scriptwriting
• Branded content
• Documentary writing
• Digital storytelling

Portfolio Requirements

Candidates must share:

• 23 ad film / long-form / social scripts
• 1 long-form narrative or documentary script
• 1 research-heavy piece (case study/article)
• 2 short-form scripts
• Any literary writing sample

Why Join AiSensy?

• Work at the intersection of content, product, and growth
• Drive measurable impact in a rapidly scaling B2B SaaS environment
• Collaborate with a high-energy, passionate team
• Take ownership of content that reaches millions of users and businesses
• Flexible work culture, fast growth opportunities, and a strong performance-driven ethos

Ready to shape the voice of one of Indias leading B2B SaaS startups?

Apply now and help define the future of business communication with AiSensy.