Senior Content Writer

About Pro-Manage

Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others. Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients. Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs. Pro-Manage is developed and offered by Sulekha, one of Indias largest digital business and consumer brands that has transformed local services ecosystem through an AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities. Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the well-regarded firms as their investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Location: Chennai

Experience: 5+ Years

Education: UG / PG in English, Marketing, Communications, or a related field

Job Overview

ProManage is looking for an experienced Senior Content Writer and Strategist to develop compelling content that showcases our products and services across multiple channels, including our website, LinkedIn, and paid and organic campaigns.

The role will focus on driving inbound interest, building thought leadership, and positioning ProManage as a global SaaS brand. You will play a key role in increasing website traffic, LinkedIn growth, and improving conversion rates across campaigns.

Key Responsibilities

• Develop high-quality content to promote ProManages products and services across:
• Website
• LinkedIn
• Paid and organic digital campaigns
• Build and execute a content strategy aligned with the marketing funnel (awareness, consideration, conversion).
• Create thought leadership content to position ProManage for global markets.
• Drive inbound demand through blogs, whitepapers, case studies, landing pages, ad copies, and social media content.
• Collaborate with marketing, product, and growth teams to ensure consistent messaging.
• Plan, manage, and optimize content calendars.
• Track and analyze performance metrics such as:
• Website traffic
• LinkedIn growth
• Conversion rates across campaigns
• Optimize content for SEO and manage website content updates.
• Leverage AI tools to enhance content creation, research, and optimization.
• Support marketing operations with content assets for campaigns and launches.

Critical / Key Skills

• Excellent proficiency in English (written and verbal).
• Strong understanding of the marketing funnel.
• Proven ability to write about technology and SaaS products.
• Adept in all forms of writing:
• Long-form content
• Short-form content
• Social media
• Marketing and sales content
• Content planning and content strategy expertise.
• Hands-on knowledge of AI tools for content creation and optimization.