Senior Content Marketing Manager

About Kanerika

Kanerika Inc. is a global software products and services firm empowering enterprises to leverage data and AI for measurable business impact. Co-founded by a Wharton alumnus, we help organizations accelerate digital transformation, optimize operations, and enhance customer experiences.

Awards & Recognition:

• CMMI Level 3 (2024)
• Great Place to Work 2022 & 2023
• Top 10 Most Recommended RPA Start-Ups (RPA Today, 2022)
• NASSCOM Emerge 50 Winner
• Frost & Sullivan Technology Innovation Award (2021)
• ISO 27701, 27001, SOC2, GDPR Compliant

Why Join Kanerika?

This role puts you at the intersection of content, SEO, AI, and business growth . You will lead initiatives that generate measurable inbound demand , optimize Kanerikas digital presence, and amplify thought leadership in AI and data solutions. Your work will directly influence inbound leads, engagement, and pipeline acceleration.

Job Description

We are seeking a Senior Content Marketing Manager (or Content Strategist / Senior Specialist ) with deep expertise in SEO-led content strategy . This is a strategic role with hands-on responsibility for creating content that not only engages audiences but also drives measurable business impact . The ideal candidate is fluent in AI-assisted workflows and can translate technical solutions into human-centric, search-optimized narratives.

Key Responsibilities

• Develop and execute SEO-led content strategies aligned with marketing objectives, business goals, and buyer journey stages. Identify content opportunities, high-value keywords, and search trends to maximize organic visibility.
• Create high-quality, differentiated content across blogs, whitepapers, case studies, social media, product collateral, email campaigns, and landing pages. Ensure content resonates with technical and business audiences alike.
• Leverage AI tools for content innovation: Conduct competitive benchmarking, keyword research, gap analysis, and audience insights to inform strategic storytelling. Use AI to enhance efficiency without compromising human creativity.
• Optimize content for performance: Implement on-page SEO, meta tags, structured data, internal linking strategies, and other SEO best practices. Regularly audit content for relevance, freshness, and alignment with evolving algorithms.
• Analyze content impact and ROI: Monitor key performance indicators such as search rankings, organic traffic, engagement metrics, lead generation, and pipeline contribution. Translate insights into actionable improvements.
• Collaborate cross-functionally: Work with product marketing, sales, and design teams to ensure content reflects brand voice, product positioning, and market differentiation.
• Mentor and guide junior writers: Provide editorial feedback, training in SEO and AI tools, and guidance on content creation best practices.
• Drive thought leadership: Craft content that positions Kanerika as an authority in AI, data, and enterprise solutions. Build content that supports webinars, industry reports, and speaking opportunities.
• Experiment and innovate: Pilot new content formats, distribution channels, and AI-assisted workflows to maximize audience engagement and lead generation.

Qualifications

Educational Background:

• Bachelors or Masters degree in Marketing, Communications, Journalism, English, Liberal Arts, or a related field.

Experience:

• 5+ years in content marketing, content strategy, or editorial leadership, preferably in B2B technology, SaaS, AI, or data services .
• Hands-on experience creating SEO-optimized content that ranks, drives traffic, and converts.
• Proven ability to design and execute multi-channel content campaigns aligned with business growth objectives.
• Experience leveraging AI or data-driven tools for content planning, research, analysis, and competitive insight.
• Familiarity with content workflows that integrate content planning, creation, review, distribution, and performance analysis.

Skills:

• Exceptional writing, editing, storytelling, and communication skills.
• Deep understanding of SEO principles, keyword research, content optimization, and search algorithms.
• Ability to translate complex technical solutions into accessible, engaging, and SEO-friendly content.
• Strong analytical skills with the ability to measure content performance, interpret metrics, and optimize accordingly.
• Strategic mindset with bias for action comfortable owning projects end-to-end, managing deadlines, and iterating quickly.
• Creativity and innovation, combined with a practical focus on measurable results.

Technical Proficiency:

• CMS platforms, collaboration tools, and content workflow systems.
• SEO, analytics, and reporting tools (e.g., SEMrush, Ahrefs, Google Analytics, Search Console).
• Generative AI platforms for research, drafting, and content analysis.

Ready to Make an Impact?

If you are a strategic thinker, SEO-savvy storyteller, and AI-fluent content leader , passionate about turning content into a growth engine for inbound leads and measurable business impact , we want to see your work.

Send your rsum and portfolio , including samples of long-form, short-form, SEO-optimized, and AI-assisted content that demonstrates measurable results.