Senior Content Marketer

About Trademo

At Trademo, we are transforming global trade and supply chains by leveraging cutting-edge AI technology to provide businesses with unparalleled visibility, compliance, and intelligence solutions. Our AI-driven platform simplifies the complexities of international trade, helping companies mitigate risks, enhance efficiency, and make data-driven decisions with confidence.

Our AI-Enhanced Solutions:

• Trademo Intel AI-powered trade intelligence to uncover market trends and competitive insights.
• Trademo Sanctions Screener AI-driven compliance with 650+ global sanctions and PEP lists.
• Trademo Global Trade Compliance Real-time regulatory and tariff data for 140+ countries, with AI workflows for HS/ECN classification, controls determination, and licensing.
• Trademo Map - AI-powered global supply chain mapping and screening, detecting risks like Forced Labor (UFLPA) and sanctions in deep-tier networks.
• Trademo TradeScreen - AI-powered trade transaction digitization, financial crime screening and compliance platform.

Trademo collects and integrates diverse open-source data points to create our AI-driven knowledge graph, TrademoKG. These data points include Customs Declarations, Shipping Data, Satellite Data, AIS Data, Vessels, Web Footprints, Global Tariffs & Duties, FTAs, Import/Export Controls, Export Licenses, Key Personnel & Ownership, Company Financials, and Company Legal information. By analyzing trade data from 200+ countries, Trademo uses AI to provide deep insights, ensuring visibility and compliance across global supply chains.

Founded by Shalabh Singhal, who is a third-time tech entrepreneur and an alumni of IIT BHU, CFA Institute USA, and Stanford GSB SEED. Our Trademo is backed by a remarkable team of leaders and entrepreneurs like Amit Singhal (Former Head of Search at Google), Sridhar Ramaswamy (CEO, Snowflake), Neeraj Arora (MD, General Catalyst & Former CBO, Whatsapp Group).

Role: Senior Content Marketer

Website:

Location: Gurgaon, On-Site

Key Responsibilities

• Craft compelling product narratives that clearly explain what Trademo does, who its for, and why it matters.
• Write and edit high-quality, long-form content: thought leadership, use cases, whitepapers, and industry reports.
• TOFU: blog posts, SEO content, reports, and social content.
• MOFU: comparison pages, playbooks, guides, and nurture sequences.
• BOFU: case studies, ROI stories, feature deep-dives, sales enablement content.
• Design and implement AI-augmented workflows for research, outlines, content drafting, A/B testing, and repurposing.
• Build repeatable content systems and standards (briefs, templates, tone of voice, guidelines) to enable future scaling (agencies/freelancers/in-house team).
• Own organic acquisition metrics: traffic, signups/leads, and contribution to pipeline from content.
• Partner with demand gen/marketing to align content with campaigns.
• Own content distribution strategy and experiments across channels: LinkedIn, newsletters, communities, partner content, PR, etc

What Were Looking For

• 4-6 years of experience in B2B SaaS content marketing / content strategy.
• Mandatory: Prior experience in B2B SaaS (product-led or sales-led).
• Experience building or scaling content programs for early-stage startups (01 or 1N).
• Strong understanding of content strategy, SEO, and full-funnel content.
• Demonstrated ability to craft product narratives and translate complex products into simple, compelling stories.
• Proven experience using AI tools (ChatGPT, Claude, Jasper, etc.) to augment, not replace, content workflows.
• Excellent written and verbal communication skills in English