Senior Content Lead

Job Role : Senior Content Lead

Experience Required : 5 Years

CTC : 10 LPA

You will own:

• Define and evolve Companys content point of view across categories
• Build a structured, repeatable content architecture
• Oversee scripting, hooks, format systems and narrative quality
• Differentiate tone and storytelling between utility SKUs and premium styling
• Lead creator strategy with strong taste control
• Ensure content drives measurable business outcomes
• Balance brand equity and performance marketing
• Build internal processes for consistent quality at scale

Success would look like:

• Winston content becomes recognizable within 3 seconds
• Premium perception of Winston Art increases measurably
• Assisted conversion from content improves
• Repetition and generic beauty tropes disappear
• A system exists that works beyond one campaign

You should have:

• 5+ years in beauty, grooming, lifestyle or tech led consumer brands
• Proven experience building content systems
• Strong script writing and hook design capability
• Ability to critique and reject weak creative
• Clear understanding of funnel metrics and commercial logic
• Experience managing multi SKU brands
• High taste threshold