Senior Business Manager - Commerce

Groupe Overview:

Publicis Groupe, founded in 1926, is the worlds third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise. Present in over 100 countries, Publicis Groupe employs around 83,000 professionals. In India, the Groupe has presence across 9 agency brands and has multiple specialist practices across Media, Data, Commerce, Content, B2B, Tech & Creative amongst others. Between the Brands and Practices there are 700+ clients and 100+ capabilities. We are 5000+ employees across 9 offices.

Our vision is to bring the diverse capabilities of the Groupe to our clients in a seamless service that drives the alchemy of creativity and technology. To do this, Publicis Groupe has reinvented from a Holding Company to a platform.

Job Profile:

• 5 6 years of experience in Ecommerce / Commerce media, with strong hands-on expertise in Amazon Marketing Services (AMS) and Flipkart Ads; working knowledge of Q-commerce platforms such as Blinkit, Zepto, ePharma (Tata 1MG), and Lifestyle platforms like Myntra, Nykaa is preferred.
• Deep understanding of Amazon and Flipkart ecosystem (ads, content, cataloging, pricing, promotions, inventory impact, search visibility, etc.) to drive holistic brand growth.
• Strong understanding of Ecommerce business models including marketplace, inventory-led, D2C, and hybrid structures.
• Lead end-to-end Commerce strategy for key client accounts, driving revenue growth, profitability, and market share.
• Translate client business objectives into full-funnel Commerce media strategies aligned with revenue, ROAS, TACOS, new-to-brand, retention, and share-of-search goals.
• Own annual and quarterly planning, budgeting, forecasting, and revenue projections for client accounts.
• Identify growth levers across paid media, organic visibility, catalog optimization, and promotional strategies.
• Oversee creation and execution of integrated Commerce media plans across Amazon Marketing Services (AMS), Flipkart Ads, and other relevant marketplaces.
• Monitor, analyze, and optimize campaign performance to maximize ROI and business impact.
• Generate advanced campaign and business insights by analyzing platform data, category trends, competition benchmarking, and sales analytics.
• Lead client communication including performance reviews, QBRs, strategic roadmaps, and growth presentations.
• Collaborate cross-functionally with analytics, creative, content, and account management teams to deliver integrated solutions.
• Identify upselling and cross-selling opportunities to grow account revenue and strengthen client partnerships.
• Drive adoption of Ecommerce best practices to improve brand visibility, share of voice, and market share.
• Mentor and groom Business Managers, Analysts, and Associates; provide structured feedback and capability-building plans.
• Support hiring, training, and onboarding of new team members within the Commerce vertical.

Key Attributes:

• Strategic thinker with strong business acumen and revenue ownership mindset.
• Strong leadership skills with the ability to manage and scale teams.
• Analytical mindset with expertise in data-driven decision making.
• Proactive, solution-oriented, and confident in client-facing environments.
• Ability to work in a fast-paced, performance-driven environment.
• High level of ownership and accountability for business outcomes.
• Constant upskilling to stay updated with Ecommerce trends, platform updates, and industry best practices.
• Strong stakeholder management skills across clients, internal teams, and marketplace partners.