Senior Business Development Manager

Job Title: Business Development Manager Programmatic & Performance Marketing

Location: Gurgaon

Department: Sales & Business Development

Reporting To: Sales Head

Experience: 24 years

Employment Type: Full-time

About the Role

We are seeking a dynamic and result-driven Business Development Manager to spearhead our Programmatic and Performance Marketing sales efforts. The ideal candidate will have a strong understanding of the digital advertising ecosystem, especially programmatic media buying, audience targeting, and performance-driven outcomes. Youll be responsible for identifying new business opportunities, nurturing client relationships, and driving revenue growth by offering tailored media solutions that align with client KPIs.

Key Responsibilities

• Business Development & Sales
• Prospect, pitch, and close new advertisers and agencies for programmatic and performance marketing campaigns.
• Build a strong pipeline across verticals such as gaming, fintech, ecommerce, edtech, D2C, and more.
• Create customized media proposals based on client objectives (e.g., CPI, CPA, ROAS, CPM, CPC).

• Client & Partner Management
• Develop and maintain strong relationships with key stakeholders at agencies, trading desks, DSPs, and direct advertisers.
• Provide consultative support, insights, and campaign strategies to clients to ensure performance goals are met.

• Strategic Collaboration
• Work closely with internal teams media planners, account managers, ad operations, and creative to deliver high-performing campaigns.

• Campaign & Revenue Ownership
• Own revenue targets and ensure monthly/quarterly goals are achieved.
• Monitor campaign pacing and optimize delivery where needed in coordination with ad operations.

• Market & Product Intelligence
• Stay updated with industry trends, tech developments (DMPs, CDPs, DSPs), ad fraud detection, privacy regulations, and media buying techniques.
• Gather market intelligence to recommend new product offerings and pricing models.

Requirements

• 48 years of proven experience in digital ad sales, with a focus on programmatic and performance media.
• Strong understanding of DSPs, SSPs, ad exchanges, and attribution models.
• Experience working with DV360, The Trade Desk, Xandr, or similar platforms.
• Knowledge of performance KPIs (CPI, CPA, ROAS) and campaign optimisation strategies.
• Strong existing relationships with digital agencies, affiliate networks, or direct clients.
• Excellent communication, negotiation, and presentation skills.
• Self-starter with the ability to work in a fast-paced, entrepreneurial environment.

Preferred Qualifications

• Bachelors or Masters degree in Marketing, Business, or related field.
• Experience with international markets (e.g., SEA, MENA, North America) is a plus.
• Familiarity with mobile attribution platforms like AppsFlyer, Adjust, Branch, etc.

Why Join Us?

• Be part of a fast-growing, innovation-led digital marketing company.
• Work with a diverse portfolio of global brands and disruptive startups.
• Competitive compensation, performance incentives, and growth opportunities.
• Collaborative, creative, and high-performance culture.