Senior Brand Strategist

Role Overview

We are looking for a Senior Strategist who lives at the intersection of human psychology, brand storytelling, and digital culture. You are not just a "deck builder"you are an architect of consumer experiences.

The ideal candidate has a proven track record of taking consumer-first brands from a blank page to a full-scale market presence. You must deeply understand the modern content ecosystem, knowing how to balance "big brand" moments with the high-velocity demands of social-first content.

Key Responsibilities

• End-to-End Campaign Orchestration:Lead the strategic lifecycle of a project from initial client discovery and "white space" identification to final creative execution and performance analysis.
• Consumer-First Insight:Mine for "human truths" using social listening, primary research, and cultural ethnography to build brands that people actually care about.
• Creative Briefing & Direction:Translate complex business problems into inspiring, simple, and sharp creative briefs. You will act as the "north star" for creative teams throughout the production process.
• Content Ecosystem Strategy:Design multi-platform content engines. You understand the nuance between TikTok, YouTube, and emerging platforms, and can define the right "vibe" and format for each.
• Client Partnership:Act as a high-level advisor to consumer first brands, defending bold strategic pivots and proving the ROI of brand-building efforts.
• Trend & Tech Fluency:Stay ahead of the "speed of culture," identifying which trends are worth chasing and which shifts in the content industry (e.g., Creator Economy, AI-driven content) represent real opportunities for our clients.

The Requirements

• 4+ Years of Agency/Brand Experience:You have managed major accounts and have a portfolio of work that shows youve been "in the room" for big decisions.
• Full-Lifecycle Experience:You must be able to demonstrate multiple examples of campaigns you builtfrom scratchand saw through to execution.
• Consumer-First Expertise:Direct experience working with consumer first brands. You understand the path to purchase and the emotional triggers of modern consumers.
• Content Mastery:You possess exceptional understanding of the content industry, including creator partnerships, community-led growth, and platform-native storytelling.
• The "Maker" Mindset:While you are a senior leader, you aren't afraid to get your hands dirty in a deck or a brainstorm to ensure the work is excellent.