Senior Brand Strategist

About Humans of Bombay

Humans of Bombay is Indias leading storytelling platform that shares real, raw, and inspiring

human stories from across the country. Through powerful narratives, videos, and digital

campaigns, we aim to celebrate the diversity, resilience, and spirit of people.

Our mission is to build empathy and connection through storytelling - one story at a time. With

millions of followers across platforms, Humans of Bombay has grown into a space where voices

are heard, emotions are shared, and humanity takes center stage.

Key Responsibilities

• End-to-End Branded Content Development: Convert brand objectives into original
• content concepts, formats, scripts, narrative flows, and clear execution roadmaps.
• IP Creation: Conceptualise and build branded content properties (multi-episode/season formats) with strong thematic coherence.
• AFP & Integrations: Design content-forward AFP ideas and seamlessly embed brand narratives across formats.
• Story Craft: Build compelling story arcs and emotional anchors across genres, tonality, and audience moods.
• Campaign Thinking: Work closely with Strategy, Sales, Creative, Production & Talent teams to shape campaign direction and narrative execution.
• Client Alignment: Present ideas, refine frameworks, and align creative direction while retaining narrative strength.
• Curation: Identify authentic stories, voices, characters, and formats relevant to brand ethos.
• Culture & Format Awareness: Stay sharp on digital trends, evolving formats, platform behaviour, and narrative shifts.
• Presentation & Communication: Present creative ideas with clarity, confidence, and narrative conviction to internal stakeholders and clients.
• Design & Build Capability: Comfort in working on PPT (PowerPoint/Google Slides) and tools like Canva / Keynote / basic design tools to translate ideas visually.

Requirements

• 45 years of hands-on experience in digital branded content with publishers, content
• studios, or creative agencies.
• Proven experience in branded IP development and structured show/content formats.
• Strong grasp of short-form + long-form content ideation.
• A natural storyteller who can translate brand truths into human-first narratives.
• Strong articulation, writing, and visual thinking skills.
• Ability to work in fast-moving environments with overlapping timelines.