Role Overview

We are seeking a strategic and execution-oriented Brand Marketing professional to lead brand

positioning, digital strategy, corporate communication, and cross-functional marketing initiatives.

The role requires strong planning ability, clarity in communication, and data-backed

decision-making.

Key Responsibilities

1. Brand Strategy & Planning

Define and refine brand positioning aligned with business objectives

Develop and execute Go-To-Market (GTM) strategies for new services

Build Annual Operating Plans (AOPs) and define marketing OKRs

Maintain brand consistency across all communication channels

Support long-term brand architecture and service narratives

2. Corporate Communication & Executive Branding

Develop pitch decks, corporate presentations, and leadership communication material

Drive executive thought leadership initiatives

Lead Digital PR and press release strategy

Ensure clarity and consistency in messaging frameworks

3. Digital Marketing & Performance Alignment

Oversee website strategy and ensure alignment with SEO and conversion goals

Manage social media platforms (LinkedIn, YouTube, etc.)

Coordinate performance marketing initiatives (SEO, SEM, paid campaigns)

Improve website UI/UX in collaboration with design and tech teams

4. Content & Campaign Management

Develop structured content strategy aligned with business goals

Plan and execute webinars, video marketing, and digital campaigns

Align brand campaigns with measurable lead-generation outcomes

Leverage technology and AI tools to streamline content workflows

5. Cross-Functional & Stakeholder Management

Work closely with sales, product, and leadership teams for aligned messaging

Coordinate with agencies, creative partners, and vendors

Ensure timely and structured execution of marketing initiatives

6. Reporting & Analytics

Track brand and marketing KPIs

Analyze performance data to optimize campaigns

Present structured reports and insights to management

Required Skills & Experience

812 years of experience in Branding and Digital Marketing

Strong understanding of SEO, SEM, SMM, Email Marketing, and PR

Experience in GTM strategy and marketing automation

Ability to build structured presentations and executive communication

Familiarity with CRM systems and analytics tools

Strong coordination and stakeholder management skills

Clear, structured, and data-oriented approach to marketing

Senior Brand Manager