Senior Brand Manager

Role Objective

Lead brand strategy, project launches, and sustenance marketing for SOBHAs residential portfolio across South India.

The role owns end-to-end brand deliveryfrom positioning and launch narratives to integrated campaign executionensuring SOBHAs benchmarks of precision, consistency, and craftsmanship are reflected across every touchpoint

Key Responsibilities

Project Launch Ownership

• Lead brand strategy and marketing for new residential project launches
• Build clear positioning, launch narratives, and communication architecture
• Drive pre-launch, launch, and post-launch momentum

Brand Strategy & Consistency

• Develop region-specific brand strategies aligned with SOBHAs master brand
• Ensure consistency in brand tonality, messaging, and visual language
• Act as the brand custodian for the South region

Campaign Planning & Execution

• Lead 360 campaigns across digital, print, OOH, PR, and on-ground activations
• Collaborate with creative, media, and digital teams to deliver high-impact campaigns
• Balance brand storytelling with business objectives

Project Sustenance Marketing

• Own lifecycle marketing for ongoing projects (phases, inventory, milestones)
• Refresh narratives to maintain recall, relevance, and sales momentum
• Work closely with sales to align marketing with on-ground priorities

Market Intelligence & Performance

• Track competition, consumer insights, and market trends
• Monitor campaign performance and optimize using defined KPIs