Senior Brand Manager - Performance Marketing

Senior Brand & Performance Manager (Luxury E-commerce)

Location:

On Site

About Growify Digital

Growify Digital is a tech-enabled e-commerce growth agency specializing in luxury fashion, lifestyle, jewellery, and design-led brands . Over the last 5+ years , we have partnered with some of the most respected names in Indian and global fashion, including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Torani, Dhruv Kapoor, Mahima Mahajan , and many more.

We dont just run ads we build scalable online businesses by combining brand thinking, performance marketing, technology, automation, and sales systems . As we scale aggressively in India and international markets, we are looking for a senior leader who can own brand growth end-to-end and evolve into a department head .

Role Overview

We are looking for a Senior Brand & Performance Manager who deeply understands luxury branding and also has strong command over performance marketing and e-commerce growth .

This role sits at the intersection of:

• Brand strategy
• Media planning & performance
• Shopify-led e-commerce
• Client leadership & internal execution

You will be responsible for understanding the brands DNA and business goals , translating them into clear growth strategies and media plans , and ensuring flawless execution by internal teams across Facebook, Google, Shopify, and CRM channels.

This is a high-ownership role with a clear path to leading the Brand Growth / Client Strategy department .

Key Responsibilities

1. Brand & Business Ownership

• Act as the primary brand growth owner for assigned luxury fashion & lifestyle clients
• Deeply understand each brands positioning, collections, pricing, audience, and business goals
• Translate brand requirements into clear e-commerce growth strategies

2. Performance & Media Planning

• Lead or support the creation of full-funnel media plans across:
• Meta (Facebook & Instagram)
• Google (Search, Shopping, YouTube, Display)
• Ensure alignment between brand storytelling and performance objectives
• Review, explain, and defend media plans to clients with confidence and clarity

3. Shopify & E-commerce Growth

• Strong understanding of Shopify ecosystems , including:
• Conversion optimization
• Catalog structuring
• Landing pages, collections, and funnels
• Collaborate with tech, CRO, and automation teams to improve conversion rates and AOV

4. Execution Leadership

• Break down strategy into clear execution plans
• Coordinate with:
• Performance marketing team
• Creative & content team
• Tech & automation team
• Sales / WhatsApp / CRM teams
• Ensure strategies are implemented on time, correctly, and at scale

5. Client Communication & Strategy

• Be a senior point of contact for clients
• Present strategies, performance reviews, and growth plans
• Guide clients with a business-first mindset , not just metrics

6. Team & Department Leadership (Future Role)

• Mentor brand managers and performance managers
• Help define processes, SOPs, and frameworks for brand growth
• Play a key role in building and leading the Brand Growth & Strategy department

Who Were Looking For

Experience

• 610+ years of experience in:
• E-commerce
• Digital marketing
• Brand growth
• Performance marketing
• Prior experience with luxury, premium, or design-led brands is a big plus
• Agency experience preferred (handling multiple brands)

Core Skills

• Strong understanding of:
• Facebook & Instagram Ads
• Google Ads (Search, Shopping, YouTube)
• Shopify-based e-commerce businesses
• Ability to think brand and performance together
• Media planning, funnel design, and growth forecasting
• Excellent communication and presentation skills

Mindset

• Strategic thinker with strong execution ability
• Ownership-driven and accountable
• Comfortable leading conversations with founders and senior stakeholders
• Aspires to grow into a department head / leadership role

Why Join Growify Digital

• Work with Indias top luxury fashion & lifestyle brands
• High-impact role with real ownership , not just execution
• Clear growth path to Head of Brand Growth / Strategy
• Exposure to international markets (India, Middle East, US, UK)
• Build scalable systems, not just campaigns
• Be part of a fast-growing agency shaping the future of luxury e-commerce

Compensation

• Competitive salary (aligned with seniority and experience)
• Performance-linked growth opportunities
• Leadership incentives as the role scales