Senior Brand Manager - MEAL

Responsibilities & Key Deliverables

Drive full-funnel brand campaigns across ATL, BTL, digital, and PR

Collaborate closely with sales teams to design region-specific activations and demand-generation efforts

Execute hyperlocal content and media plans that tie into the broader brand narrative

Own post-launch communication strategy: influencer programs, social media, delivery-related storytelling

Partner with agencies to deliver high-quality content across owned and earned media

Support brand tracking, campaign performance analysis, and experimentation with new platforms

Experience

5–8 years of experience in brand/digital marketing or integrated campaign roles

Industry Preferred

EV or mobility startups

Consumer tech and electronics

Premium automotive

Fashion and lifestyle brands 

OTT, gaming, or digital entertainment 

Qualifications

MBA

General Requirements

Proven ability to own projects end-to-end with a strong sense of accountability

Hustle and agility to operate in a launch-heavy, fast-paced environment

Creative instinct to explore and execute unconventional formats (e.g., gaming, influencer-led content, UGC)

Comfort working with field and regional teams to bridge brand and ground-level execution