Senior Brand Manager HCP Marketing

Responsible to drive the biggest brand of the company and of the category in the space of powdered child nutrition supplement through HCP Marketing

Head Quarter: New Delhi

CTC: 20 Lakhs + Performance Bonus

Disclaimer: Any aspirants from Sales or any other function please do not apply; if you are working as Product/Brand Manager since 3-4 years with total experience of 8-12 years in the Pharmaceutical or Nutrition space of top companies then only apply else please excuse

Reporting to: Marketing Lead of HCP Marketing Vertical

Responsibilities

• Formulation of annual marketing strategies, communication development for HCP/Patients
• Execution Excellence in driving specialty like Pediatricians activations/engagements
• Know how HCP insights are extracted from HCP research and utilize it effectively with a robust communication/sustainable marketing campaigns
• Building strong Marketing programs to engage HCPs/Patients effectively. Execute with the help of cross functional teams. Tracking and measuring the impact of the Marketing Programs and also the third-party field force
• Responsible to identify potential opportunities within community & drive incremental growth of products with synergy
• Responsible for the topline and A&P management
• Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales
• Manage creative agencies, collaborate closely as strategic partners
• Liaise with internal stake holders to gather and analyze latest trends/insights by using qualitative/quantitative resources
• Support and drive sales team in achieving targets and ROI
• 100% Adherence to Signutra Ethics and Compliance policy

Qualifications

Worked in brand management/ marketing with minimum 3-4 years as Brand Manager or 1-2 years as Sr. Brand Manager

• Should have strong community marketing experience & community business model know-how

Successful track record of establishing new categories/concepts/brands among HCPs and/or consumers

Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.

Experience in sales function will be an added advantage

• Total desirable experience of 8-12 years in marketing.
• Strong in product and therapy science.
• MBA Marketing from reputed Institute is desirable but not a limitation

About Us

At Signutra, we believe the right nutrition is like a signature. It is dynamic, individual, and changes from person to person. These diversified nutritional needs cannot be met with one solution. We are global experts in medical nutrition, who understand that nutrition science is common across the world, but nutritional demands need to be unique for each country. And this is reflected in our purpose; to provide signature medical nutrition custom-made for the geographies we become active.

• Custom made for Indian nutrition needs.
• Custom made for local habits.
• Custom made for the Indian palette.

The Group

Umesh Modi Group, one of the largest industrial conglomerates in India, has made its mark in the pharmaceuticals and cosmetics business. The groups interests are also spread across diverse business ventures. With 30 branch offices, 18 production units and over 10,500 skilled professionals, Umesh Modi Group is spread across India, Sri Lanka and Bangladesh. The group also has two R&D centers and collaboration with 15 multinational companies that gives it a distinction of having one of the largest numbers of foreign collaborations amongst leading business houses in India. Mr. Modis approach to business has been largely conservative yet courageous. He took some bold steps and initiated joint ventures and alliances with European and American companies in the 1980s when it was not as much the norm as it is today. The Group today has many international brands introduced in India such as Betadine, HepaMerz, Revlon, Senator, Rockford Reserve, Nitrocotin & Mederma.

Flying high, the group continues to work hard and keep its eyes fixed on the goal to deliver the range of quality products.

The group has an annual turnover of more than ~3000 Crores INR.

Our portfolio

Signutra, a diverse portfolio of custom-made nutrition solutions, aims to fill gaps in nutrition that are left by disease, lifestyle, or life stage.

Nutrition for Kids

• GROVIVA, GROVIVA LITE & GROVIVA ADVANCE Diversified Customized Child Nutrition to support growth & development.

Nutrition for Mothers

• VIVAMOM & VIVAMOM SF - High Protein Maternal Nutrition Supplement

Nutrition for Adults

• MAXVIDA & MAXVIDA HP - Balanced Nutrition & High Protein Supplement
• VIDASLIM - High Fibre Supplement for Weight Management

Medical Nutrition

• VIDAVANCE - Advanced Nutrition for Diabetes & Pre-diabetes

MAXVIDA HPHF - High Protein High Fiber N