Senior Brand Manager

Company Description

Antila Lifesciences Pvt. Ltd. is a globally recognized pharmaceutical company specializing in the manufacturing and marketing of a wide range of products across therapeutic categories. With a WHO-GMP certified state-of-the-art manufacturing facility, the company is committed to delivering superior therapeutic benefits through innovative formulation techniques.

Role Description

This is a full-time on-site role located in Ahmedabad for a Senior Brand Manager. The Senior Brand Manager will take ownership of developing and executing brand strategies to drive market growth and enhance product visibility for the Portfolio Named HYDRASURE - which is a drinkable ORS tetra packs available in 3 flavours. Responsibilities include introducing and overseeing marketing campaigns, conducting market research to identify trends and opportunities, planning product launches, collaborating with cross-functional teams, and monitoring the performance of brand initiatives to ensure alignment with organisational goals.

Qualifications

• Proven expertise in Strategic Brand Management, Market Research, and Product Positioning
• Strong skills in Digital Marketing, Campaign Leadership, and Marketing Analytics
• Ability to lead Creative Development, Communications Strategy, and Promotional Activities
• Experience in Project Management, Cross-Functional Collaboration, and Leadership
• Strong analytical skills and ability to interpret complex data to make business decisions
• Excellent verbal and written communication abilities
• Bachelors degree in Business, Marketing, or a related field; MBA preferred
• Experience in the pharmaceutical or healthcare industry is highly advantageous