Senior Brand & Content Marketing Manager

We are building a premium lifestyle ecosystem for a consumer-based setup. Brand and content are central to how we build trust, drive discovery, and create a strong emotional connection with our community.

We are investing heavily in content production across formats social media, event storytelling, travel content, member stories, and brand campaigns.

The Head of Brand, Content & Creative will build and run the end-to-end brand and content engine, translating the companys narrative into high-quality storytelling and creative output across platforms.

This role requires someone who combines strong brand thinking, content instincts, operational rigor, and fluency with AI-driven creative tools to build a fast, scalable brand function.

Key Responsibilities

1. Brand Narrative and Messaging

• Own the articulation and evolution of the brand narrative
• Translate brand philosophy into clear messaging frameworks
• Ensure consistency of voice across content, campaigns, and communication
• Shape narrative direction for key initiatives including events, travel, and community programs

2. Content Strategy and Production

Content will be a core growth lever.

• Define content themes and storytelling pillars
• Lead high-frequency content production across formats
• Oversee event, community, and travel content pipelines
• Build repeatable systems for content capture and distribution
• Ensure content reflects premium positioning and emotional depth

3. Creative Production

• Lead design and video functions for all brand assets
• Set creative direction for campaigns and visual identity
• Ensure consistency across all brand touchpoints
• Build structured workflows for briefs, production, and delivery
• Maintain high quality across graphics, video, and event assets

4. Social Media and Distribution

• Own social media strategy and execution
• Drive consistent publishing and distribution
• Grow reach, engagement, and community participation
• Ensure social presence aligns with brand tone and positioning

5. AI and Modern Content Tools

• Use AI tools for content generation, ideation, editing, and production
• Build AI-assisted workflows to increase speed and output
• Experiment with emerging tools across design, video, and content
• Enable team adoption of productivity and creative tools

Comfort with AI-driven creative workflows is mandatory.

Core Leadership Responsibilities

• Build a structured operating model across brand, content, creative, and social
• Bring clarity, speed, and prioritization to execution
• Make fast creative decisions to unblock teams
• Deliver campaigns and assets reliably within timelines
• Build a scalable, high-output content engine

Team Structure

This role will lead four core areas:

• Brand Narrative Messaging and campaign concepts
• Content Production Events, travel, community storytelling
• Creative Production Design, video, visual assets
• Social Media & Distribution Platforms, publishing, engagement