Senior Behavioural Architect

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Location: Mumbai / Bangalore

About Fractal

Fractal is one of the most prominent providers of Artificial Intelligence to Fortune 500 companies. Fractal's vision is to power every human decision in the enterprise, and bring AI, engineering, and design to help the world's most admired companies.

Fractal has over 5000 employees across 17 global locations, including the United States, UK, India, Singapore, Middle East and Australia. Fractal has been recognized as "Great Workplace" and "India's Best Workplaces for Women" in the top 100 (large) category by The Great Place to Work® Institute; featured as a leader in Data Engineering services 2024 & Data Science Services 2024 by Information Services Group.

Fractal Experience is the design and behavior science unit at Fractal, that uses human-centered design, behavior science & data to deliver outcomes across our client’s business value chain – Growth, Acceleration, Scale. To set up clients for success, we bring in a full-stack, multi-disciplinary design team of designer researchers and strategists, behavior scientists and UX/UI designers.

Key Responsibilities:

Work across the entire spectrum of project phases -

• Provides hands-on mentoring and leadership to User Researchers, Behavioral Science experts, Interaction Designers and Visual Designers through the entire design process from the best research / strategy methods, tools, approaches that are best suited for a client project
• Build and present Proposal and Point of View (POV) documents for new business
• Identify key descriptive hypotheses, and approach to research, that will build an understanding of context and actors’ behavior within that context, and speculate on prescriptive hypotheses to test as prototypes
• Work within a multi-disciplinary problem-solving approach, combining the application of behavioral science within data science and engineering
• Comfort working in cross functional team, to represent a behavioral science and design perspective
• Lead & collaborate on planning, execution, analysis / synthesis on a variety of research efforts; ranging from quick / tactical to deep / strategic
• Moderate customer interviews to identify underlying motivations, values, mental models and emotions
• Synthesize research findings into concise, actionable insights and visual frameworks that provoke client teams to think differently about the problem / opportunity space
• Ensure the Behavior Science and Design teams are delivering world-class deliverables and outcomes to the internal and external stakeholders.
• Persuasively communicate findings in reports, presentations and workshops
• Thought leadership internally within Fractal and in the external communities around the coming together of AI, Engineering and Design (and related topics).
• Attraction, engagement and retention of talented team of Behavior Architects, Design Researchers & Strategists, Interaction Designers and Visual Designers who can continuously improve and transform the way we apply design to AI in an enterprise world.
• Shape and refine the culture of the design team; its rituals, practices, personality, values and norms.

We're looking for someone who:

• Has 8 to 12 years’ industry experience including managing client and leading team, with a minimum of 2-3 years in application of behavior science.
• Must have demonstrable portfolio of work that reflects the breadth & depth of skills as a Behavior Architect.
• A passion for continuous learning, including interest in reading and synthesizing research papers and books pertaining to the practice, and the ability to translate them into behavioral intervention.
• Has real-world experience in managing projects & design teams and stakeholders (clients / customers) and is comfortable with extreme ambiguity
• Loves an entrepreneurial culture and is excited about the challenge of building a Behavior Science and Design capability (within an established organization)
• Desire to incorporate data science and design thinking into your practice of applied behavioral science
• Strong writing skills
• Adaptable to different business contexts, team structures, & project phases
• Ability / Desire to synthesize vast quantities of qualitative data points into meaningful and digestible chunks
• Willingness and comfort in building rapport with clients (at all levels of their organization), throughout the various project phases
• Humble and sincere confidence clubbed with pragmatic optimism
• Understand that thinking evolves through making (and making through thinking)
• Desire to argue in support of a vision, and the ability to do so respectfully while keeping the team’s collective objectives at the fore
• Tech fluency – understanding of how behavioral science and design can fit into data and AI ecosystem
• Exposure and experience working with international clients / geographies will be a plus
• Experience in consulting will be a big plus

We’re looking for someone with this kind of experience:

• Master’s Degree in Behavioral science/ Cognitive Science/ Behavioral Economics/ Applied Social Psychology or equivalent degree
• We’re looking for ’T-shaped people’ with broad skills in Business/ Management & Behavioral Science and deep skills in a particular Behavioral Science domain (ie. Behavioral Economics, Cognitive Psychology, Social Psychology, etc)
• You might have been a SME in a large corporation or consultancy, or you may have worn many hats in a smaller organization

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!