🔔 FCM Loaded

Senior Backend Engineer

Dentsu

5 - 10 years

Pune

Posted: 31/01/2026

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Job Description

Job Description:

Job Title: Optimizely SaaS CMS Technical Lead (Back-end)

Role Overview:

We’re looking for a Backend Technical Lead to architect and drive delivery of enterprise-grade, headless Optimizely CMS (SaaS) solutions across multi-site and multiple language implementations. You’ll lead the technical vision, backend integration strategy, and engineering standards for content modeling, Graph/API consumption, and CI/CD automation that power performant omnichannel experiences. Optimizely CMS (SaaS) is a managed, headless service—you will focus on content APIs, integrations, data flows, and frontend build orchestration rather than infrastructure within the CMS runtime.

Key Responsibilities

Technical Leadership & Architecture

  • Define the headless architecture for complex multi-site/multi-language experiences, standardizing content models, localization, and delivery contracts consumed by modern frontends (e.g., Next.js, React, Vue). CMS (SaaS) is managed, headless, and front-end led via Graph delivery.
  • Establish integration patterns to consume Optimizely Graph for high-performance content retrieval and the CMS (SaaS) REST API for management operations (content lifecycle, config, permissions).
  • Own standards for content modeling and editorial UX in Visual Builder, ensuring reusable blocks, preview workflows, and governance for authors.
  • Design webhook-driven pipelines to trigger static-site generation/ISR builds and cache invalidation on content changes (Graph/Webhooks).
  • Define non-functional requirements (availability, performance, security, observability) and SLOs for API clients and frontends that consume SaaS content.

Delivery & CI/CD

  • Lead CI/CD for backend integrations and front-end apps (build, test, release), including environments, quality gates, and rollback strategies; align releases with SaaS auto-updates expectations.
  • Implement caching/CDN headers, ETags, and API pagination strategies for Graph and REST usage to ensure fast and predictable delivery at scale.
  • Establish secure API authentication/authorization (e.g., OAuth/JWT, Opti ID role assignments) and secret management across environments.

Integration & Data

  • Integrate CMS (SaaS) with adjacent products (e.g., Optimizely Data Platform, Web Experimentation) and downstream systems via APIs and webhooks.
  • Govern content indexing and synchronization behavior in Graph; monitor webhook retries and sync logs for reliable event-driven builds.

Team Leadership

  • Lead backlog shaping, estimations, and risk management; mentor developers via code/design reviews and structured knowledge sharing.
  • Represent engineering in stakeholder forums—translate business needs into architectural choices and clearly communicate trade-offs.

Required Skills & Experience

  • 5–8+ years in backend engineering with 3+ years leading delivery as a Technical Lead on enterprise content platforms.
  • Hands-on with headless CMS architectures and API-first delivery; expert in designing contracts consumed by modern frontends.
  • Strong proficiency with C#/.NET services or Node.js for integration services; deep experience with REST and GraphQL patterns (consuming Optimizely Graph, calling CMS SaaS REST APIs).
  • Experience setting up webhooks to orchestrate SSG/ISR builds and cache invalidation; familiarity with event payloads, retries, and failure handling.
  • Solid understanding of authentication/authorization for APIs (OAuth/JWT) and Opti ID user/role management for CMS (SaaS).
  • Proven delivery in multi-site and multi-language environments (content localization, routing, SEO, accessibility).
  • Strong grasp of SDLC, CI/CD, API observability, and performance engineering for high-traffic digital experiences.
  • Excellent communication skills—able to set standards, coach teams, and influence stakeholders.

Nice-to-Have

  • Prior work with Optimizely PaaS/DXP (CMS 11/12) and 11→12 modernization/migration—useful for evaluating legacy paths into SaaS; SaaS vs PaaS understanding is advantageous.
  • Experience with Optimizely Web Experimentation/Feature Flags integration and content-personalization data flows.
  • Familiarity with edge/CDN caching strategies, ISR/SSG on platforms like Vercel/Azure Static Web Apps, and SEO at scale.

Location:

DGS India - Pune - Kharadi EON Free Zone

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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