Senior Associate- Influencer Acquisition

Role Overview

We are looking for a highly driven Senior Associate Influencer Acquisition who will be responsible for identifying, onboarding, negotiating, and building strong relationships with influencers across platforms. This role requires a strong understanding of the creator ecosystem, excellent negotiation skills, and the ability to source high-quality influencers aligned with brand requirements

Key Responsibilities

1. Influencer Sourcing & Acquisition

• Identify and onboard relevant influencers across platforms like Instagram, YouTube, and others based on campaign requirements
• Build and maintain a strong pipeline/database of creators across categories and tiers (nano to celebrity)
• Ensure diversity in creator pool across regions, languages, and content niches
• Stay updated with emerging creators, trends, and platform algorithm changes

2. Influencer Outreach & Relationship Management

• Initiate and manage communication with influencers, talent managers, and agencies
• Build long-term relationships with creators for repeat collaborations
• Act as the primary point of contact for influencer onboarding and negotiations
• Maintain a well-organized influencer database with updated contact and commercial details

3. Negotiation & Cost Optimization

• Negotiate commercials with influencers to secure the best rates aligned with campaign budgets
• Ensure cost efficiency while maintaining quality and relevance of creators
• Benchmark influencer pricing based on category, engagement, and past performance
• Work closely with internal pricing/procurement teams to finalize deals

4. Campaign Alignment

• Collaborate with Planning & Strategy team to understand brand briefs and campaign objectives
• Ensure the shortlisted influencers align with brand tonality, target audience, and deliverables
• Support the campaign execution team by ensuring timely onboarding and confirmations

5. Data & Performance Tracking

• Track influencer performance metrics such as engagement rate, reach, and audience quality
• Maintain reports on influencer cost vs performance to optimize future acquisitions
• Use insights to refine sourcing and negotiation strategies

6. Market Research & Trends

• Conduct ongoing research on influencer trends, content formats, and platform updates
• Identify high-performing creators and upcoming trends across categories
• Provide inputs to internal teams on creator trends and market benchmarks

Key Requirements

• 24 years of experience in influencer marketing, talent acquisition, or creator partnerships
• Strong network of influencers, talent managers, or agencies is a plus
• Excellent negotiation and communication skills
• Strong understanding of social media platforms and influencer ecosystem
• Ability to work in a fast-paced, target-driven environment
• Proficiency in Excel/Google Sheets for tracking and reporting
• Strong organizational and stakeholder management skills