Senior Associate Director - Performance Marketing

About Emeritus & Daskalos:

Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry-relevant programs across formatsincluding short courses, degrees, and executive programsto more than 300,000 learners across 80+ countries.

Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

About Role-

We are seeking a strategic marketing leader to drive growth and revenue for a multimillion-dollar portfolio in a highly data-driven performance marketing environment. This leadership role reports to the Head of Business and is accountable for defining acquisition strategy, optimizing marketing investments, and leading cross-functional initiatives to maximize revenue impact and ROI. The role also involves building and scaling high-performing teams and driving marketing excellence across channels.

Key Responsibilities

Strategic Leadership & Revenue Ownership

• Own performance marketing strategy and execution to drive lead generation, pipeline growth, and revenue outcomes.
• Develop and oversee media investment strategy and allocation to maximize ROI, efficiency, and scale.
• Partner with Business leadership to align marketing strategy with revenue priorities and growth plans.

Performance & Channel Excellence

• Provide strategic oversight across paid acquisition channels including Google, Meta, LinkedIn, and programmatic platforms.
• Drive continuous optimization of CAC, conversion rates, and funnel efficiency through data-driven decision making.
• Leverage analytics and marketing technology to identify growth opportunities and improve performance outcomes.

Cross-Functional Leadership

• Collaborate closely with Sales, Product, Creative, and Analytics teams to strengthen funnel conversion and customer acquisition.
• Influence landing page strategy, messaging, and customer journeys to enhance conversion and user experience.
• Serve as a key marketing leader in business reviews, providing insights and recommendations to senior stakeholders.

Data, Insights & Governance

• Establish performance governance frameworks, dashboards, and reporting to track business impact and marketing effectiveness.
• Translate data into actionable insights to inform strategy, investment decisions, and growth initiatives.

Team Leadership & Capability Building

• Lead, mentor, and scale a high-performing performance marketing team.
• Build strong team capabilities, succession pipelines, and a culture of accountability, innovation, and excellence.

Key Skills and Qualifications

• 10+ years of experience in performance marketing, with a proven track record in lead generation and managing high-budget campaigns.
• Proven track record of driving revenue growth through scalable performance marketing strategies.
• Strong leadership experience managing high-impact teams in fast-paced, data-driven environments.
• Experience in EdTech, consumer internet, SaaS, or high-growth digital businesses preferred.
• Strong written and verbal communication skills.
• Advanced knowledge of platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong analytical skills with a data-driven mindset.
• Up-to-date with the latest trends and best practices in digital marketing.
• Graduate or postgraduate degree in Marketing, Mass Media, or related fields; MBA preferred.
• Experience working in high-growth, data-driven environments is preferred.

Whats in it for You:

• Be part of a high-performance marketing team, driving revenue for a global edtech leader.
• Collaborate with cross-functional teams to tackle complex marketing challenges.
• Gain exposure to innovative strategies in the edtech industry.
• Unlock career growth opportunities in performance marketing and beyond.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.