Senior Associate

Meet the Team

At SportsBaazi (Baazi Games), we’re on a mission to build India’s most engaging skill-based gaming experiences, powered by data, creativity, and relentless execution. Our marketing squad thrives on impact—crafting personalized journeys that keep players engaged, loyal, and excited to return for the next challenge.

The Game We’re Changing

In the world of real-money gaming, the real win isn’t just in acquisition—it’s in retention. That’s why we’re building a lifecycle marketing engine that speaks to players at the right time, in the right channel, with the right message. Every push notification, email, or in-app nudge is a chance to create delight and boost loyalty. And that’s where you come in.

What We’re Looking For (Must-Haves)

We’re looking for a Senior Associate Product Marketing with a deep understanding of CRM, retention marketing, and lifecycle journeys—someone who’s as comfortable with data dashboards as they are with creative briefs.

What You’ll Do

• Design and execute end-to-end lifecycle marketing strategies to drive retention, ARPU, and LTV

• Build and optimize automated customer journeys using CRM tools like Braze, Optimove, Salesforce, or similar

• Segment audiences using behavioral, transactional, and predictive data models

• Launch personalized multi-channel campaigns (email, push, SMS, in-app messaging) that resonate

• Collaborate with Data, Product, and Creative teams to ensure messaging is timely, relevant, and impactful

• Define and run A/B and multivariate tests to improve conversion and engagement

• Track campaign KPIs (open rate, CTR, churn rate, ROI) and iterate based on performance insights

• Work with Compliance to ensure campaigns follow responsible gaming and regulatory guidelines

What You Bring to the Table

• 2+ years in CRM, retention, or lifecycle marketing—preferably in gaming, e-commerce, or mobile apps

• Proven experience managing automated journeys and campaigns in CRM platforms

• Strong analytical skills with a knack for cohort analysis, segmentation, and personalization

• A balance of creativity and data-driven thinking—knowing when to push boundaries and when to optimize

• Excellent project management, multitasking, and cross-functional collaboration skills

Bonus Points (Good to Have)

• Experience with predictive targeting or AI-driven personalization

• Exposure to gamification strategies in CRM

• A solid grasp of gaming user behavior and player lifecycle stages

What Makes You a True Baazigar

• You see metrics as milestones, not just numbers

• You can turn a retention challenge into a player delight opportunity

• You’re proactive, experimental, and love finding the sweet spot between data and storytelling

• You believe loyalty is earned one interaction at a time

The Baazi Games Crew

Join a team that believes in pushing the limits of player engagement. We move fast, celebrate wins, and learn from every play. Here, your strategies won’t just be seen—they’ll directly move the needle on business growth and player happiness.

Perks That Pack a Punch

• Competitive salary + performance-linked incentives

• Learning & Development reimbursements up to 10% of your CTC

• Flexi Benefits and custom perk wallet

• Inclusive Maternity & Paternity benefits

Ready to Play?

If you can craft campaigns that players remember, optimize journeys that deliver results, and keep engagement levels high—this is your arena. Come join the winning squad. Come be a Baazigar.

Follow our journey on LinkedIn.