Senior Associate-Data Analytics

•      Drive the preparation and delivery of Digital Dashboards within the digital and social domains including company Websites, Digital Ads, Search and Social Analyze and articulate the relationships between value (revenue, cost), digital engagement (web metrics, mobile, app engagement), customer/consumer segments, offline and online engagement  

•      Design test models, data sources and capture, define success metrics and objectives, and report on results to determine ways to improve marketing strategies and achieve larger business objectives  

•      Work with I.T., technical professionals, and other specialists to drive organization’s digital level data and advanced analytical technologies and capabilities to optimize digital media investments. 

•      Develop consumer and professional insights using online and offline data 

Qualifications 
 
Minimum qualifications 
•      A minimum of a Bachelor s degree in business, digital marketing, statistics, mathematics, or related field is required. MBA, MMR or MS preferred. 

Preferred qualifications  
•      Relevant years of progressive experience in Digital Analytics is required.  

•      Experience supporting digital campaigns and developing closed loop measurements is required 

•      Experience in industry leading eCommerce and/or CRM tools is required.  

•      Proven expertise in data analysis tools like Tableau - Visualization/Data Discovery, Digital/Social Metrics (Google Analytics, Adobe Analytics, social platforms), advanced proficiency in Microsoft Excel is required. 

•      Strong analytical and problem-solving skills including the ability to reconcile external and internal data sources, ability to understand, interpret and apply advanced analytics to solve business issues.  

About Company

Genpact is a global professional services firm delivering digital transformation by putting digital and data to work to create competitive advantage.