Senior Associate - Data Analyst

Genpact

5 - 10 years

Bengaluru

Posted: 18/06/2025

Job Description

Responsibilities

Use multiple internal and external sources of data and analytics to develop & track KPIs (digital measurement & tracking including attribution) and diagnose Digital Performance to identify potential opportunities & challenges

Drive the preparation and delivery of Digital Dashboards within the digital and social domains including company Websites, Digital Ads, Search and Social Analyze and articulate the relationships between value (revenue, cost), digital engagement (web metrics, mobile, app engagement), customer/consumer segments, offline and online engagement

Design test models, data sources and capture, define success metrics and objectives, and report on results to determine ways to improve marketing strategies and achieve larger business objectives

Work with I.T., technical professionals, and other specialists to drive organizations digital level data and advanced analytical technologies and capabilities to optimize digital media investments.

Develop consumer and professional insights using online and offline data

Minimum Qualifications

A minimum of a Bachelor s degree in business, digital marketing, statistics, mathematics, or related field is required. MBA, MMR or MS preferred.

Preferred Qualifications

Relevant years of progressive experience in Digital Analytics is required.

Experience supporting digital campaigns and developing closed loop measurements is required

Experience in industry leading eCommerce and/or CRM tools is required.

Proven expertise in data analysis tools like Tableau - Visualization/Data Discovery, Digital/Social Metrics (Google Analytics, Adobe Analytics, social platforms), advanced proficiency in Microsoft Excel is required.

Strong analytical and problem-solving skills including the ability to reconcile external and internal data sources, ability to understand, interpret and apply advanced analytics to solve business issues.

Experience working with Marketing Mix Models and Multi-touch Attribution is required.

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.