Senior Associate - Programmatic

Dentsu

5 - 10 years

Chennai

Posted: 1/16/2025

Job Description

The purpose of this role is to handle basic vendor queries and support Addressable Partnerships Director. General support with set up of PMPs/ PGs/ Preferred deals.

Job Description:

Key responsibilities:
Provides Account Servicing to handle basic client queries and support Partnerships Manager, including general support with brief responses and media and data strategy
Efficiently supports day-to-day activities and scaling of accounts, assisting with on-going interpersonal communications with both publishers and team
Creates Private Market Place/ Programmatic Guaranteed/ Preferred deals and adhering to defined business processes within media plans
Works with the account teams to deliver reporting, finance and ad hoc requests
Liaises and coordinates publisher's activities to ensure that the client’s KPIs are met and best practices are implemented correctly
Partners with the account teams by supporting tactical needs to achieve and surpass revenue targets and KPI’s
Works with the Campaign Management team to create case studies, post-campaign analysis and increase campaign performance
Works together with internal Subject Matter Experts to develop media partnerships, reporting and audience insights
Works with media partnerships team in finding best-in-class suppliers by conducting partner RFIs

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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