Senior Art Director / Art Director – Visual Lead

Location: Kolkata (on-site)

Experience: 812+ years in art direction / visual leadership

Type: Full-time

About VIVRE

VIVRE Panels is redefining how India experiences design materials. We create wall surfaces and architectural materials that dont just function they feel. Every texture, colour, and pattern we make becomes part of peoples homes, offices, and stories.

Over the past few years, weve tripled our team size, built new warehouses, and set up a robust operations backbone.

Now, were returning to our original strength brand, storytelling, and creative direction led personally by the Founder, a marketing-driven director who once set the trend for design branding in this category.

We already have a talented in-house team of 3D artists, graphic designers, and video editors. What we need now is someone who can bring words, ideas, and stories together the narrative architect behind how VIVRE speaks to the world.

About the Role

Vivre is a design-first materials company , not a commodity manufacturer.

This role exists to ensure that every single visual output

whether video, graphic, 3D render, catalog, social post, campaign asset, or product communication

feels like it came from one coherent, world-class visual mind , not 10 disconnected executors.

You are not just designing .

You are owning the visual language of the brand and multiplying it through teams .

Core Responsibility

The Senior Art Director / Art Director will be the central visual authority across:

• Video content (campaign films, reels, product videos, motion)
• Graphic design (social, print, catalogs, decks, launches)
• 3D & visualization (interior scenes, product renders, application visuals)

Key Responsibilities

1 Visual Leadership & Direction (Primary)

• Own the visual identity, look & feel, and aesthetic consistency of Vivre across all formats.
• Translate founder vision, brand strategy, and product intent into clear visual direction.
• Define what good looks like and enforce it.
• Act as the final visual checkpoint before anything goes public or to print.

2 Video & Motion Oversight

• Lead the visual direction for:
• Campaign films
• Reels & social videos
• Product launch videos
• Motion graphics & animations
• Guide editors on:
• Composition
• Pacing
• Typography
• Color
• Transitions
• Ensure videos feel cinematic, premium, intentional not templated or generic.

3 Graphic Design Leadership

• Oversee all graphic outputs:
• Social media posts
• Catalogs & brochures
• Brand decks
• Print & trade assets
• Build and maintain design systems & templates for scalability.
• Ensure typography, spacing, hierarchy, and layouts reflect global design sensibility .

4 3D & Visualization Direction (Critical for Vivre)

• Act as the visual lead for the 3D team , not a passive reviewer.
• Guide 3D artists on:
• Lighting
• Camera angles
• Material realism
• Scene mood & storytelling
• Ensure 3D visuals are emotion-led , not just technically correct.
• Align 3D output with brand mood, campaign intent, and product narrative.

5 Team Leadership & Mentorship

• Lead and mentor:
• Junior designers
• Video editors
• 3D artists
• Improve team taste, thinking, and execution standards over time.
• Conduct reviews, corrections, and visual feedback with clarity and authority.
• Build repeatable workflows so quality doesnt depend on heroics.

6 Cross-Functional Collaboration

• Work closely with:
• Founder
• Brand & content teams
• Marketing & campaign teams
• Participate in ideation, not just execution.
• Translate abstract ideas into clear visual execution plans .

7 Systems, Tools & Future-Readiness

• Use modern design tools and AI responsibly to:
• Speed up ideation
• Improve efficiency
• Maintain quality at scale
• Help document visual guidelines and references for future hires.
• Think long-term: build systems, not dependency.

Experience

• 812+ years in art direction / visual leadership
• Background across:
• Branding & identity
• Video & motion
• Digital & print
• Experience leading small teams and mentoring juniors
• Agency + brand exposure preferred

Skillset

• Strong conceptual thinking
• Excellent visual taste & judgment
• Ability to guide others, not just execute
• Comfort across:
• Graphics
• Motion/video
• 3D collaboration (directional, not hands-on modeling)

Tools & Tech

• Adobe Suite (PS, Illustrator, Premiere, After Effects)
• Comfort with modern AI tools for creative workflows
• Ability to adapt as tools evolve

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