Senior Analyst - TV Activation

Dentsu

5 - 10 years

Chennai

Posted: 1/16/2025

Job Description

The purpose of this role is to work under the direction of a strategist to execute research asks and uncover audience and cultural insights to fuel the communications planning process.

Job Description:

Key responsibilities:
Understands the media landscape, including leading and emerging media channels/partners (with a skew towards digital)
Collaborates with internal team to contribute to day to day strategic work for client(s)
Compiles, analyses and interprets information from various research sources (proprietary, syndicated, client provided)
Helps lead and/or participates in brainstorms
Contributes to agency or client thought leadership
Leverages audience data to support strategic deliverables
Keeps a pulse on cultural trends and movements

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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