Senior Analyst - Programmatic

Dentsu

5 - 10 years

Chennai

Posted: 1/16/2025

Job Description

Job Description:

Focus DSP:

  • Experience in setup, management, and reporting for online video and display campaigns across several DSP platforms:
    • Priority 1: DV360, TTD
    • Priority 2: Xander, Amazon, Teads
  • Experience working with budgets, understanding pacing, and making necessary adjustments as required.
  • Experience in setting up DCO campaigns.

Requirements:

  • 2+ years of experience in a campaign management role in advertising and online media marketing. Video ad experience is a plus.
  • Experience using ad-serving systems such as Google Campaign Manager and Display & Video 360.
  • Knowledge and experience working with 3rd-party vendors such as Innovid, Pointroll, Sizmek, etc.
  • Basic understanding of pixel and pixel management.
  • Familiarity with ad servers, media agencies, and web debugging tools (e.g., Charles Proxy, Firebug, Fiddler) is a plus.
  • Excellent written and oral communication and presentation skills, with the ability to express thoughts logically and succinctly. Strong interpersonal skills are also required.
  • Experience in an analytical, results-oriented environment with external customer interaction.

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

About Company

Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.

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