Senior Analyst - Programmatic
Dentsu
5 - 10 years
Chennai
Posted: 05/02/2025
Job Description
Job Description:
Focus DSP:
- Experience Set-up, Management, and Reporting for online video and display Campaigns in several DSP Platforms: Prio 1: DV360, TTD Prio 2: Amazon, Xandr
- Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required.
- Experience in setup of DCO campaigns
Requirements
• 2+ years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Experience using ad serving systems such as DV360, CM360 and GAM
• Knowledge and experience working with 3rd party vendors such as Innovid, Pointroll, Sizmek, etc.
• Basic understanding of pixel and pixel management.
• Familiarity with ad servers, media agencies, web debugging tools (Charles Proxy, Firebug, Fiddler, etc.) a plus.
• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required
• Experience in an analytical, results-oriented environment with external customer interaction.
Additional Information
• Works as a member of the team and cross-functional teams
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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