Senior Analyst - MBB
Dentsu
5 - 10 years
Chennai
Posted: 1/16/2025
Job Description
Job Description:
Key responsibilities: Collects and reports buying performance achieved on nominated clients that have Global Buying commitments Ensures that accuracy of data supplied and the declared results meet with potential external scrutiny Effectively communicates benchmarking methodology and productivity targets to local markets Collects data from specific markets using the agreed methodology (client specific) to quantify, measure, calibrate price performance compared to historical price benchmarks – across all media types Identifies data anomalies and also potential delivery issues in market Manages data to normalise benchmarks to maintain as high levels of measurability as possible within the reports Manages preparation and verification of the data for the client reports – both data analysis and supporting commentary Assists local markets and client service teams in dealing with Media Auditor requests / validationsLocation:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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