Senior Analyst, Marketing Quality

Job Description:

Role Title: Senior Analyst, Marketing Quality

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by AmbitionBox Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.

• Synchrony celebrates ~51% women talent

• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being

• We provide career advancement and upskilling opportunities for all to take up leadership roles

Organizational Overview:

Recovery team decisions actions across the lifecycle of a customer post charge off. we work towards maximizing financial return on SYF losses through powerful and proprietary insights on customers, centered on their willingness and ability to pay.

 The actionable insights are driven by access to numerous data sources,

new age technologies and focused strategies. Spread across all pillars in Recovery, the recovery analytics team in India caters to data management, strategic initiatives, decision making and insightful reporting, managing within the guardrails of our regulatory requirements.

Role Summary/Purpose:

The Marketing Quality Analyst is tasked with ensuring the accuracy of marketing campaigns. This position involves creating and organizing data files for fulfillment campaigns to verify them against specific marketing and qualifying purchase criteria, handling the distribution of reward points or certificates, and developing and testing rules to verify qualifying criteria for clients of SYF. Additionally, this role is in charge of verifying all fulfillment campaigns manually, making sure they are done so accurately and in compliance. The analyst is also responsible for continuous Offer Review Board (ORB) and Quality Assurance (QA) tasks aimed at reducing risks in marketing campaigns by enhancing policies, procedures, processes, systems, and training related to the Cosmos Platform data.

Essential Responsibilities:

• Manage marketing campaign data file processing for specific SYF clients
• Provide consultative input to internal process owners and client teams on best practices for file selection, targeting and segmentation within fulfillment campaign validation
• Work with internal and external partners on the execution of campaign files including defining requirements, managing deliverables and auditing fulfilment campaign files
• Develop process improvements within the fulfilment campaign data file validation process
• Subject matter expertise in fulfilment campaign validation tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs
• Ensure all fulfilment campaign file validation process controls are followed and file outputs are completed in a compliant manner according to SYF guidelines

Qualifications/Requirements:

• Bachelor's degree with a minimum of 0-3 years of experience between financial services focusing on client lifecycle/acquisition management.
• 0-2 years of SAS/SQL, Python and building BI reports
• 0-2 years of experience with Tableau/Power BI to build data visualizations.
• 0-2 years of experience with Microsoft Office (Word, Excel, PowerPoint, and Visio).
• It is essential to explore the capabilities of Generative AI and to be open to implementing changes that leverage this technology.

Desired Skills:

• 0-2 Years of experience in financial institutions
• Previous experience maintaining customer/client/vendor relationships
• Strong problem-solving skills & attention to detail
• Proven ability to manage, execute and validate fulfilment campaigns in a detail-oriented environment
• Demonstrated ability to develop and implement new procedures/programs
• Experience in using the FDR tools like Document direct and Document analyzer, model building, FD document direct is an added advantage

Eligibility Criteria:

Bachelor's degree with a minimum of 0-3 years of experience between financial services focusing on client lifecycle/acquisition management or in lieu of a degree 2 years of analytics experience.

Work Timings:

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose.Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager and HRM before applying for any role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, LPP)

• L4 to L7 Employees who have completed 12 months in the organization and 12 months in current role and level are only eligible.

• L8 Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.

• L04+ Employees can apply

Grade/Level: 08

Job Family Group: