Senior Account Manager - Programmatic
Dentsu
5 - 10 years
Chennai
Posted: 31/05/2025
Job Description
Job Description:
About the Role
We are seeking a Senior Programmatic Media Specialist with deep, hands-on experience in managing end-to-end programmatic advertising campaigns. This role requires mastery of industry-leading DSPs such as The Trade Desk, Xandr, and Amazon DSP, as well as strong command over ad serving, tracking, and brand safety tools including CM360 and Integral Ad Science (IAS).
As a senior member of our media team, you will be responsible for leading the execution and performance of programmatic campaigns across multiple platforms, while also supporting creative trafficking, pacing, and forecasting. You will work closely with cross-functional teams to ensure campaign efficiency, innovation, and alignment with business goals.
Scope of Responsibilities
End-to-End Campaign Management
Setup, launch, and optimize campaigns across DSPs (The Trade Desk, Xandr, Amazon DSP)
Monitor pacing, budgets, and key KPIs (CTR, CPA, ROAS, viewability, etc.)
Implement A/B testing and real-time performance optimizations
Creative Trafficking
Manage ad trafficking in CM360 and push creatives to DSPs
Ensure correct tagging, tracking, and QA of assets for seamless delivery and measurement
Reporting
Build and deliver detailed performance reports
Analyze data to extract insights and make actionable recommendations
Collaborate with analytics and account teams to drive transparency and results
Campaign Forecasting
Project campaign delivery, spend pacing, and performance estimates
Support media planning efforts by leveraging historical data and platform insights
Required Skills and Experience
5+ years of experience in programmatic media buying and campaign management
Expert-level experience with:
The Trade Desk
Xandr DSP
Amazon DSP
CM360 (Campaign Manager 360)
Integral Ad Science (IAS) or similar brand safety solutions
Strong proficiency in Advanced Excel
Fluent in English, with excellent written and verbal communication skills
Demonstrated success managing campaign budgets, pacing, and performance metrics across channels
Preferred/Bonus Skills
Experience running social campaigns on:
Meta (Facebook/Instagram)
Snapchat
YouTube (via Google Ads or DV360)
Location:
ChennaiBrand:
ParagonTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
Services you might be interested in
One-Shot Campaign
Reach out to ideal employees in one shot!
The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).