Senior Account Manager – Meta & Google (Performance & Creative Strategy)

Designation Senior Account Manager Meta & Google (Performance & Creative Strategy)

Employment Type: Full-Time

Location 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana

Days of working 5 (Sat& Sun fixed off)

About the Role

We are looking for a strategically strong Senior Account Manager Meta & Google to lead high-impact performance programs for consumer brands across discovery and intent platforms. This role sits at the intersection of media strategy, creative intelligence, performance optimisation, and client leadership .

The ideal candidate understands that media performance is driven as much by creative clarity and audience insight as by budgets and bids . You should be comfortable owning accounts end-to-end from strategy and planning to creative direction, execution, optimisation, and client communication.

Key Responsibilities

1. Platform Strategy & Client Consulting

• Act as the strategic lead for Meta and Google accounts, driving clarity and confidence in client conversations.
• Build advanced media strategy decks , including:
• Funnel design (Discovery Consideration Conversion)
• Platform role clarity (Meta vs Google)
• Audience & intent mapping
• Creative frameworks linked to performance goals
• Advise clients on:
• Meta & Google best practices
• Creativemedia alignment
• Platform algorithm behaviour and learning phases
• Scaling strategies across TOF, MOF, and BOF
• Partner with brand and agency stakeholders to shape monthly and quarterly growth roadmaps .

2. Account Ownership & Media Execution

• Own end-to-end delivery for Meta and Google:
• Campaign planning & structuring
• Budget allocation & pacing
• Creative deployment & iteration
• Performance monitoring & optimisation
• Manage multiple brands and high-spend accounts with precision.
• Lead campaign launches, experiments, and scale plans across:
• Meta (Reels, Feed, Stories)
• Google Search, YouTube, Performance Max
• Ensure alignment between media objectives, creative output, and business goals .

3. Creative Strategy & Performance Alignment

• Translate business objectives into clear creative guidance for performance:
• Messaging angles
• Format recommendations
• Creative hypotheses
• Testing frameworks
• Work closely with creative teams (design, copy, video) to:
• Improve thumb-stop rates, engagement, and CVR
• Build repeatable, scalable creative systems
• Review creatives through a performance lens , not just aesthetics.

4. Data, Optimisation & Performance Intelligence

• Use platform dashboards and reports to:
• Track KPIs (CTR, CVR, CPA, ROAS, assisted conversions)
• Diagnose performance issues
• Identify scale and efficiency opportunities
• Analyse:
• Search term reports
• Audience performance
• Creative-level insights
• Collaborate with creative and strategy teams to close the loop between insight and execution .

5. Team Leadership & Process Excellence

• Mentor junior account managers and executives.
• Improve briefing quality, review processes, and optimisation standards.
• Build internal SOPs, templates, and trackers to improve efficiency and consistency.
• Drive better collaboration between media, creative, and strategy teams.

Required Skills & Expertise

• 47+ years of experience in performance marketing, media agencies, or brand-side growth roles.
• Strong hands-on expertise in:
• Meta Ads Manager (campaign structuring, creative testing, scaling)
• Google Ads (Search, YouTube, Performance Max)
• Media strategy decks and performance storytelling
• Deep understanding of:
• Funnel-based media planning
• Creative-led performance growth
• Audience & intent behaviour
• Strong client communication and presentation skills.
• High ownership mindset with attention to detail and structure.

Good to Have

• Experience with D2C, ecommerce, fashion, beauty, FMCG, or lifestyle brands.
• Strong understanding of:
• Creative formats (UGC, Reels, Shorts, video-first performance)
• Measurement frameworks beyond last-click attribution
• Canva deck design, mockups, content visualization.
• Excel/Google Sheets advanced formulas, dashboards, structured trackers.