Senior Account Manager - Media Effectiveness
Dentsu
5 - 10 years
Chennai
Posted: 19/07/2025
Job Description
Job Description:
Key Responsibilities:
Identifies best approach for audience creation
Builds audiences or directs team (Associate, Supervisor or IDC) building audiences for use in insights, plans and potentially direct activation
Compiles data to answer research questions and inform insights and strategy
Creates audience profiles and synthesises data into themes
Elevates data to deep, actionable insights, resulting in identification of audience needs
Builds relationships with internal teams to drive more insightful strategies and plans
Leads client presentation of Insights findings
Location:
DGS India - Chennai - Anna Nagar Tyche TowersBrand:
ParagonTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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