Senior Account Manager - Programmatic

Job Description:

Overview:
We are seeking a highly skilled and detail-oriented Programmatic Advertising Manager with 5+ years of hands-on experience in digital advertising, including paid social media buying and programmatic campaign management. The ideal candidate will have a deep understanding of media buying platforms, campaign optimization, client management, and performance analysis. The role requires excellent organizational skills, strategic thinking, and the ability to deliver impactful digital marketing campaigns on time and within budget.

Key Responsibilities:

Account Planning & Strategy Execution

• Manage and execute strategic plans for client campaigns, ensuring objectives are met on time and with precision.

• Collaborate with internal teams to ensure smooth campaign delivery, meeting Service Level Agreements (SLAs).

• Oversee the implementation of strategies to ensure alignment with client goals.

Innovation & Thought Leadership

• Provide clients with insights and recommendations on their business, industry trends, media landscape, and consumer behavior.

• Contribute to the agency's thought leadership by repurposing or creating valuable content.

Client Engagement & Communication

• Lead client presentations, clearly communicating campaign strategies, goals, and deliverables.

• Maintain strong, ongoing relationships with clients to ensure satisfaction and deliver exceptional service.

Ad Tech Proficiency & Campaign Management

• Expert in programmatic/paid social advertising technologies (e.g., DV360, TradeDesk, Meta Business Manager).

• Develop and execute programmatic campaign strategies that align with client goals.

• Oversee campaign setup, including audience targeting, bidding strategies, and creative execution.

• Continuously optimize campaigns, adjusting bids, creatives, and targeting for maximum performance.

• Manage campaign budgets effectively to ensure ROI.

• Conduct A/B testing to improve campaign results.

Analysis & Reporting

• Analyze campaign performance data to generate actionable insights and make data-driven recommendations.

• Create comprehensive reports for clients and internal stakeholders, showcasing key performance metrics.

• Regularly review campaign performance and implement improvements to achieve optimal results.

Industry Knowledge & Training

• Stay current with the latest trends, technologies, and best practices in programmatic advertising and digital marketing.

• Contribute to team development by sharing knowledge and providing training on programmatic buying and advertising technologies.

Team Leadership & Collaboration

• Manage and allocate tasks and resources for team members to ensure successful campaign delivery.

• Support team initiatives beyond day-to-day responsibilities, contributing to training, new business, and growth opportunities.

• Remove obstacles to ensure team members can efficiently work with clients and focus on campaign success.

• Guide team members in identifying areas for upselling, growth, and client retention.

Test and Learn Initiatives

• Oversee and assist with the execution of test-and-learn strategies, ensuring accurate performance tracking and optimization.

Required Skills & Experience:

• 5+ years of hands-on experience in programmatic and paid social media buying (DV360, TradeDesk, Meta Business Manager, etc.).

• Expertise in choosing the right media mix and campaign strategy for various client needs.

• Excellent organizational and time-management skills, with the ability to manage multiple projects simultaneously.

• Strong problem-solving skills and attention to detail.

• Proven track record in client servicing, decision-making, and building long-term relationships.

• Advanced analysis skills with the ability to derive insights and optimize campaigns.

• Expertise in campaign optimization, performance tracking, and meeting KPIs (ROI, CTR, CPA, etc.).

• Strong communication and collaboration skills, both written and verbal.

• Ability to adapt quickly to changes in the digital marketing landscape.

• Passion for digital marketing with a desire to grow within the industry.

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