Search Engine Optimization Team Lead

Key Responsibilities:

Digital Strategy Development:

• Develop and implement effective digital marketing strategies aligned with company goals and objectives
• Identify emerging trends, technologies, and opportunities to stay ahead in the digital landscape

Paid Advertising:

• Oversee and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media advertising) to maximize ROI
• Analyze campaign performance data to refine strategies and drive improvements

SEO and Content Strategy:

• Develop and execute SEO strategies to improve organic search rankings and drive targeted traffic
• Execute technical SEO best practices, including site speed optimization, mobile responsiveness, and XML sitemap creation
• Plan and Execute link-building efforts to increase the website's domain authority and enhance search rankings
• Collaborate with content teams to create high-quality, SEO-optimized content that aligns with marketing objectives

Email Marketing:

• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Implement strategies to grow and engage the email subscriber base

Social Media Management:

• Manage and enhance the company's social media presence across multiple platforms
• Develop and execute social media campaigns to increase brand awareness and engagement

Data Analysis and Reporting:

• Utilize data analytics tools to track, measure, and report on key performance metrics
• Provide regular reports and insights to the management team to inform decision-making

Website Management:

• Oversee website performance and user experience, working with web development teams to implement improvements
• Ensure website content is up-to-date and aligns with marketing goals

Stay Updated on SEO Trends:

• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices to continually improve strategies

Key Result Areas

1. Effective Branding activities
2. Efficient ranking of website
3. Lead Generation Strategies in alignment with Business Plan across all geographies
4. Branding, Corporate Communication & Social Media Management
5. Result Orientation

Key Performance Indicators

1. Effective Leads
2. Company Recognition as Brand

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field
• Proven experience in digital marketing, including successful management of digital campaigns
• In-depth knowledge of digital marketing channels, strategies, and tools.
• Strong time management skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Exceptional communication and presentation skills
• Proficiency in digital marketing software and analytics tools
• Creative thinking and problem-solving abilities
• Results-oriented and a commitment to achieving objectives

Desirable Skills

• Excellent Communications
• Proactive & Positive Attitude
• Time Management
• Multitasking
• Project Management
• Convincing & Presentation skills

Behavioral Characteristics

• Inspire, high energy, passionate, motivate others, and engage their commitment
• Collaborative approach for Team Building
• Cooperative, collaborative decision-making
• Extroverted, warm, enthusiastic, empathetic
• Go getter & sense of business acquisition
• Leadership based on ability to motivate others