Search Engine Optimization Team Lead

Job Description

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About the Company

Graygraph Technologies LLC is an IT services provider company based in Noida. We offer staffing solutions, software development, web development, Content Management Solutions, and Creative Design services with a focus on facilitating complex business solutions. Our team of experts works on modern technologies and tools to deliver web-based projects to our clients.

About the Role

Responsibilities

• Perform keyword research
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimize web pages such as the homepage, landing pages, blog posts, and product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Implement local and international SEO techniques across local (Google My Business listings) and international websites
• Measure key SEO metrics such as organic traffic, ranking positions, and domain authority and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices.
• Proficiency with tools like GSC, GA4, SEMrush, Screaming Frog, and similar tools.

Qualifications

• At least 2+year of experience as SEO team lead or similar role
• Digital Marketing Agencies experience would be preferred.

Job Location

Block A-128, Sector-63, Noida

Working Days

Monday to Friday

Shift

Day Shift (9:30 am - 6:30 pm)