Search Engine Optimization Specialist

Key Responsibilities:

• Owncontent mapping and knowledge graph creation , with a strong understanding of keyword research, clustering, and performance tracking.
• Analyze what content is currently performing well andplan a monthly content calendar based on data insights.
• Stay updated on how LLMs and AI-driven search (AIO, Chatgpt, generative results)work and adapt content strategies accordingly.
• Align blog topics withbrand themes, seasonal trends, and product priorities to drive organic visibility and conversions.
• Demonstrate a solid understanding ofbacklinks, off-page SEO, and how Digital PR supports rankings and authority building .
• Strategically handleprimary, secondary, and semantic keywords , with a clear plan to rank content on Google.
• Identify and proposenew blog formats and content opportunities (guides, comparisons, problem-solution blogs, trend-led pieces, etc.) to improve rankings and discoverability.

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