Search Engine Optimization Specialist

Key Responsibilities

SEO Strategy

• Develop and execute SEO strategy to improve organic traffic and keyword rankings.
• Identify high-intent keywords related to telecom network planning, GIS, and fiber infrastructure.
• Conduct competitor and keyword analysis.

Content Creation

• Create SEO-optimized blogs, landing pages, whitepapers, and product pages.
• Develop technical thought leadership content in telecom and location intelligence.
• Produce case studies and solution guides for enterprise customers.

Website Optimization

• Optimize website content structure, meta tags, and internal linking.
• Improve search rankings for strategic industry keywords.

Performance Tracking

• Monitor organic traffic, keyword rankings, and content performance.
• Use tools like SEMrush, Ahrefs, Google Search Console, Google Analytics.

Skills & Experience

• 36 years experience in SEO and B2B content marketing
• Experience writing technical content for SaaS / telecom / enterprise technology
• Strong understanding of keyword research and on-page SEO
• Familiarity with SEO tools (SEMrush, Ahrefs, Google Analytics)
• Ability to translate complex technical concepts into engaging content

Success Metrics

• Growth in organic website traffic
• Keyword rankings for strategic industry terms
• Number of inbound leads generated through SEO
• Engagement on technical content assets