Search Engine Optimization Specialist

We are looking for ahighly result-oriented SEO professional who can take complete ownership of organic search growth for our sustainable beauty startup. This role requires someone who isaggressive in execution, data-driven in decision-making, and consistent in delivering measurable improvements in keyword rankings, product visibility, and organic traffic. The ideal candidate should be comfortable being held accountable for weekly progress and long-term impact.

• Develop, execute, and continuously optimisecomprehensive SEO strategies to drive sustained growth in organic traffic, keyword rankings, and product visibility.
• Conduct in-depthkeyword research and optimise website pages, blogs, landing pages, and product listings to improve relevance, rankings, and conversions.
• Plan and executeon-page and off-page SEO , including high-qualitybacklink acquisition, outreach, and content-led link-building strategies to improve domain authority.
• Work closely with content teams to create and optimiseSEO-driven blogs, guides, and educational content aligned with brand positioning and search intent.
• Monitor and improvetechnical SEO , including site structure, crawlability, indexing, page speed, mobile optimisation, and overall site health through regular audits.
• Track, analyse, and reportweekly SEO performance , clearly demonstrating improvements in keyword rankings, search visibility, organic traffic, and product discovery.
• Use data and insights to identify gaps, opportunities, and competitor strategies, and aggressively act on them to gain search advantage.
• Stay updated withalgorithm updates, SEO trends, and best practices , adapting strategies proactively rather than reactively.
• Prepare clear, actionable reports and present progress, learnings, and next steps to management.

• Proven experience as an SEO Executive or SEO Manager with astrong track record of measurable results , including ranking improvements, traffic growth, and increased organic visibility.
• Hands-on expertise inkeyword research, on-page SEO, off-page SEO, backlink strategies, content optimisation, and SEO-led blogging .
• Strong understanding oftechnical SEO fundamentals , including site audits and performance optimisation.
• Working knowledge ofShopify , including product page optimisation, collections, site structure, apps, and performance considerations.
• Experience or working knowledge of Google Ads is an added advantage, especially for aligning paid search insights with organic growth strategies.
• Proficiency with SEO and analytics tools such asGoogle Analytics, Google Search Console, SEMrush, Ahrefs, Moz , or similar platforms.
• Ability tomeasure, interpret, and communicate progress weekly , with a clear focus on outcomes rather than just activities.
• Highlyself-driven, execution-focused, and accountable , with a mindset geared toward growth and impact.
• Strong communication (English) skills, experience with content, attention to detail, and the ability to manage multiple SEO initiatives simultaneously.