Search Engine Optimization Specialist

SEO Specialist

Job description

BASIC FUNCTION:

The key role of Search Engine Optimisation Specialist would be and planning, execution, and optimization of our online marketing efforts.He/ She should possess good communication and interpersonal skills. Must be outgoing and a go-getter with a zeal to work with startups and grow with the company. Excellent verbal and written communications skills are a must.

EXPERIENCE: 2- 3 year

PRINCIPLE RESPONSIBILITIES:

• Must be proficient in SEO and ORM
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve the user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

KNOWLEDGE SKILLS AND EXPERIENCE:

Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

ATTITUDE AND WORKING STYLE:

• Passionate, Energetic, Hard Working, Punctual, Professional and Ethical
• Extrovert, Outgoing, Good at Conversations and a team player
• Result orientated and ability to meet deadlines