Search Engine Optimization Specialist

About Darwinbox:

Darwinbox is Asias fastest growing SaaS based HR Technology platform. A brainchild of alumni from the countrys most distinguished institutions (IIT/IIM/XLRI) and organizations (McKinsey, EY, Google), Darwinbox is the preferred technology partner of 1000+ global enterprises with more than 4 million+ employees using the platform.

Our end-to-end HCM technology suite competes with the best in the business and has won against giants such as SAP, Oracle and Workday several times to acquire iconic enterprise customers ranging from the largest conglomerates to unicorns, such as, Adani, Mahindra, Kotak, TVS, Arvind, Nivea, Puma, Swiggy, Paytm, Bigbasket and Delhivery.

Backed by Sequoia, Microsoft, KKR and Partners Group, and recognized by global analysts such as Gartner and Forrester, we are scaling rapidly across markets. This is a rocketship, and were just getting started.

The Role:

As our Senior SEO and AEO Specialist, you will own Darwinboxs organic growth across traditional search engines and AI-driven discovery platforms.

This role goes beyond rankings. You will be responsible for ensuring Darwinbox is discoverable in Search Engines and SERPs, is referenced and surfaced in AI-generated answers (ChatGPT, Gemini, Perplexity, Copilot, etc.), and is recognized as a trusted entity and category authority in the global HR tech ecosystem

Youll work closely with Content, Product Marketing, and Growth teams to build long-term organic demand, influence pipelines, and establish Darwinbox as the definitive voice for enterprise HR transformation.

Key Responsibilities:

SEO

• Own and execute Darwinboxs global SEO strategy across product pages, solution pages, blog articles, resources, and comparison pages.
• Conduct ICP-aligned keyword research across different regions/countries and company size segments.
• Drive on-page, off-page, and technical SEO excellence, including site structure, internal linking, crawlability, Core Web Vitals, and indexation.
• Build scalable SEO frameworks and playbooks that can be adopted across teams and regions.
• Collaborate with Content and PMM to build high-intent, product-led, and category-led content that supports long sales cycles.

AEO / GEO (Answer & Generative Engine Optimization)

• Design and execute an AEO strategy to improve Darwinboxs visibility in AI-powered search and answer engines.
• Optimize content for answer retrieval, citations, and summarization by LLMs (ChatGPT, Gemini, Perplexity, Copilot, etc.).
• Build and maintain topical authority through entity-based SEO, semantic search optimization, and structured content.
• Partner with Content teams to create AI-friendly formats (FAQs, explainers, definitions, comparisons, use cases).
• Implement and manage structured data, schema, and entity signals to strengthen Darwinboxs knowledge graph presence.
• Track and analyze how Darwinbox appears in AI-generated responses and identify gaps vs competitors.

Key Requirements:

• 46 years of hands-on experience in SEO for B2B SaaS
• Strong understanding of modern SEO fundamentals, including technical SEO and content-led growth
• Demonstrated curiosity and working knowledge of AEO / GEO, AI search behavior, and semantic SEO
• Experience collaborating with content, PMM, and web teams in a fast-paced environment
• Data-driven mindset with comfort in SEO tools, analytics platforms, and experimentation