Search Engine Optimization Manager

Job Title: SEO Manager BFSI

Experience: 47 Years

Industry: BFSI (Banking, Financial Services & Insurance)

Job Overview

We are looking for an experienced SEO Manager with strong exposure to the BFSI sector . The role requires deep understanding of YMYL content, Google E-E-A-T guidelines, compliance-driven SEO , and data-led growth strategies to drive high-quality organic traffic, leads, and visibility for financial products.

Key Responsibilities

• Develop and execute SEO strategies specifically for BFSI products such as loans, credit cards, insurance, investments, fintech platforms, etc.
• Perform keyword research focused on high-intent, regulated financial keywords.
• Optimize on-page, off-page, and technical SEO ensuring adherence to BFSI compliance norms.
• Work closely with content, legal, and compliance teams to ensure SEO-friendly yet regulation-safe content.
• Manage YMYL & E-E-A-T compliance (author authority, trust signals, schema, content accuracy).
• Oversee content planning for blogs, landing pages, product pages, FAQs, and financial guides.
• Conduct SEO audits , competitor analysis, backlink audits, and site health checks.
• Lead link-building strategies with high-authority, finance-relevant domains.
• Track and report SEO performance using Google Analytics, Search Console, SEMrush/Ahrefs , etc.
• Improve conversion rates (CRO) from organic traffic.
• Stay updated with Google algorithm updates , especially those impacting finance and YMYL websites.
• Mentor junior SEO executives and coordinate with performance marketing teams.

Required Skills & Expertise

• Proven experience in BFSI SEO (mandatory).
• Strong knowledge of Google YMYL & E-E-A-T guidelines .
• Expertise in technical SEO (Core Web Vitals, schema, indexing, crawlability).
• Hands-on experience with SEO tools : Ahrefs, SEMrush, Screaming Frog, GA4, GSC.
• Strong understanding of financial products & consumer search behavior .
• Experience working with compliance/legal constraints in content.
• Data-driven mindset with excellent analytical skills.
• Ability to handle high-competition keywords .

Preferred Qualifications

• Experience working with banks, NBFCs, fintech startups, insurance companies , or BFSI agencies.
• Knowledge of RBI, SEBI, IRDAI content compliance norms .
• Exposure to lead-generation SEO for BFSI products.
• Basic understanding of paid marketing & CRO is a plus.

Why Join Us

• Work on high-impact BFSI brands
• Opportunity to lead and scale SEO at a strategic level
• Collaborative, growth-focused work environment