Search Engine Optimization Executive

Company Description

Founded in 2003, TLS Group is a trusted real estate organization known for delivering high-quality developments and over 500 thoughtfully designed homes. Over the years, the group has expanded into multiple sectors including education, facility management, marketing agency, holiday homes, real estate consultancy, and technology-driven services. TLS Group operates on strong values of trust, integrity, and excellence, aiming to create long-term value for customers, partners, and communities.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Executive based in Gurugram. The SEO Executive will be responsible for conducting keyword research, optimizing website content and structure through on-page SEO techniques, and improving the companys visibility on Google search. The role also involves executing link-building strategies, performing SEO audits, and implementing search engine marketing (SEM) campaigns for lead generation. Additionally, the candidate will manage website updates, promotional campaigns, and support digital marketing activities across platforms such as Instagram, Facebook, YouTube, email, and WhatsApp to increase brand reach, engagement and lead generation.

Qualifications

• Proficiency in Keyword Research and On-Page SEO techniques
• Experience with Link Building, SEO Audits, and SEO campaign management
• Knowledge of Search Engine Marketing (SEM) and lead generation strategies
• Familiarity with social media promotion on Instagram, Facebook, WhatsApp, email and YouTube
• Experience managing website updates, promotional messages, and digital campaigns
• Strong analytical skills with tools like Google Analytics, Google Search Console, SEMrush or similar
• Good understanding of Google search algorithms and ranking factors
• Ability to work collaboratively with marketing and technical teams
• Bachelors degree in Marketing, courses related to Digital Media, Business, or related field preferred
• 35 years of experience in SEO or digital marketing roles preferred.