Search Engine Optimization Executive

ROLE: SEO Executive (SEO + AEO + GEO)

LOCATION: New Delhi/NCR (Hybrid/Onsite)

NOTICE PERIOD: Immediate Joiner

EXPERIENCE: 24 years

SALARY: INR 2-5 lakhs P.A

WORKING DAYS: 5

At SpatialChat, we build immersive virtual environments for events, collaboration, and online education, bringing back the human layer missing from traditional video calls. Our platform powers virtual conferences, networking events, career fairs, and community experiences for B2B customers globally.

Alongside SpatialChat, we operate Teemyco (virtual offices & async collaboration) and Pensil (community platform). This role will primarily focus on growing SpatialChats organic presence, with scope to extend modern search strategies across the broader product portfolio.

As an SEO Executive, you will drive organic growth across traditional search (SEO) and emerging discovery surfaces, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM-driven discovery. You will execute on-page, technical, and off-page SEO while also optimizing content and site structure to perform well in AI-powered answer engines, conversational search, and generative search experiences.

This is a hands-on execution role for someone who understands how search is evolving beyond blue links and can operationalize modern organic growth across Google, AI assistants, and generative discovery platforms.

SEO Strategy & Planning (SEO + AEO + GEO)

• Perform in-depth keyword research using GSC, Ahrefs, SEMrush, and Google Keyword Planner
• Build topical maps and SEO-led content plans to grow topical authority and semantic coverage
• Identify AEO opportunities (featured snippets, FAQs, structured answers) and optimize content for answer engines
• Structure content and entities for GEO / generative search visibility (clear definitions, comparisons, authoritative sources)

Technical SEO & Audits

• Conduct technical audits to resolve crawl issues, Core Web Vitals bottlenecks, canonical errors, sitemap and robots.txt updates
• Collaborate with developers on SEO-first page structures, internal linking, and site architecture
• Implement and validate schema markup (FAQ, HowTo, Breadcrumbs, Product, Organization, Article) to support rich results and AI retrieval

On-Page Optimization

• Optimize meta tags, headings, alt attributes, FAQs, and structured content blocks
• Improve page content, internal linking, and UX-SEO alignment for desktop and mobile
• Execute large-scale on-page optimization across landing pages, use cases, blogs, and product pages

Off-Page SEO & Link Building

• Drive monthly backlink acquisition via PR placements, partnerships, directories, and relevant communities
• Perform competitor backlink analysis and build high-authority link pipelines
• Conduct backlink hygiene audits and remediate toxic links

Content Collaboration

• Guide writers on SEO + AEO-friendly content structure (intent mapping, answer-first content, scannable sections)
• Build and optimize content clusters and hub-and-spoke models
• Identify content gaps based on SERP analysis, competitor benchmarks, and generative search visibility

Tools, Analytics & Reporting

• Track performance using GA4, GSC, Screaming Frog, SEMrush/Ahrefs
• Report on organic sessions, rankings, CTR, featured snippet capture, and conversion impact
• Monitor indexation, crawl stats, site health, and structured data coverage
• Track visibility across AI answer surfaces (LLM citations, generative summaries where measurable)

Emerging Search & AI Discovery

• Stay updated on algorithm updates, SERP changes, and AI-driven search trends
• Apply AEO best practices for answer engines and conversational queries
• Optimize for GEO / generative retrieval by improving entity clarity, authority signals, and sourceworthiness
• Use AI tools to accelerate research, clustering, and content optimization workflows

• 24 years of hands-on SEO experience (on-page, technical, off-page)
• Comprehensive knowledge of keyword research, on-page SEO, and technical audits
• Proven experience implementing SEO improvements with measurable impact
• Strong link-building skills and backlink strategy execution
• Expertise in web analytics to track, evaluate, and improve organic performance
• Ability to stay current with SEO, AEO, GEO, and algorithm changes
• Bachelors degree in Marketing, Computer Science, or related field
• Experience with AI tools and local/GEO SEO strategies is a strong plus
• Effective communicator and strong collaborator with content and dev teams
• Solid understanding of how LLM platforms surface and reference web content

SEO, AEO & GEO Tooling:

• Google Analytics (GA4), Google Search Console
• SEMrush / Ahrefs
• Screaming Frog
• Google Keyword Planner
• Looker Studio, Google Tag Manager

Core Capabilities:

• Keyword research & topical authority building
• On-page SEO at scale
• Technical SEO (CWV, crawlability, indexation, canonicals, schema)
• Off-page SEO & link building
• AEO (featured snippets, FAQ schema, answer formatting)
• GEO (entity optimization, generative retrieval optimization, source authority signals)

Web & CMS:

• Basic HTML/CSS
• CMS platforms (Webflow, WordPress or equivalent)

Nice-to-Have:

• International SEO (hreflang, localization)
• ASO, YouTube SEO
• Keyword cannibalization, intent modeling, content clustering