Search Engine Optimization Executive

We are looking for an SEO Specialist to join our dynamic team. You will play a critical role in driving organic traffic and improving the online visibility of our clients' websites across various industries. This role requires experience working with both custom-coded platforms and popular content management systems (CMS) like WordPress, Shopify, and others.

Key Responsibilities:

SEO Strategy Development:

• Develop and execute on-page and off-page SEO strategies tailored to client needs.
• Conduct detailed SEO audits of websites, identifying issues and areas for improvement in performance and ranking.
• Implement best practices for keyword targeting, content optimization, and technical SEO.

Website Optimization:

• Optimize websites for SEO performance, including mobile responsiveness, site speed, meta tags, headings, and content structure.
• Manage optimization on custom-coded platforms (e.g., Laravel, Django) and CMS (WordPress, Shopify, etc.).
• Ensure websites follow search engine guidelines and algorithms (Google, Bing, etc.).

Technical SEO:

• Perform comprehensive technical audits to identify issues related to site architecture, indexing, and crawlability.
• Implement fixes and recommendations for technical SEO elements like XML sitemaps, robots.txt files, canonical tags, schema markup, and hreflang tags.

Analytics and Reporting:

• Utilize tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz to track performance.
• Prepare regular performance reports for clients, detailing keyword rankings, traffic, conversion rates, and recommendations for future optimization.

Link Building and Outreach:

• Execute white-hat link-building strategies to improve website authority.
• Develop outreach campaigns to secure guest posts, backlinks, and partnerships.

Collaboration and Communication:

• Work closely with content creators and developers to ensure content is optimized for SEO.
• Communicate with clients regularly to update them on SEO progress and performance.

Qualifications:

• 6 months to 3 yearsofexperiencein SEO, with a proven track record of success.
• Experience working with both custom-coded websites (e.g., Laravel, React, Django) and CMS platforms (e.g., WordPress, Shopify).
• Strong knowledge of SEO tools such asGoogle Search Console, Google Analytics, Ahrefs, SEMrush, or Moz.
• Solid understanding ofHTML, CSS, JavaScriptas they relate to SEO.
• Excellent problem-solving skills, with the ability to troubleshoot and resolve technical SEO issues.
• Familiarity with website analytics, keyword research, and performance optimization.
• Strong written and verbal communication skills, with the ability to explain complex SEO concepts to clients and team members.

Bonus Skills:

• Experience with local SEO, especially for businesses in specific regions.
• Familiarity with CRO (conversion rate optimization) to enhance user experience.
• Knowledge of international SEO, including hreflang and multi-language site structures.